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Samsung’s Chips Enhance Volkswagen Infotainment

Samsung Electronics revealed new auto chips targeting demand for advanced chips in cars, including one mounted in Volkswagen’s  infotainment system developed by LG Electronics. Volkswagen infotainment system

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Demand is rising for “high-tech” automotive chips that can handle more entertainment consumption and increased electrical components in cars, Samsung said in a statement, saying that it plans to actively respond to the growing demand.

The chips, developed by Samsung’s logic chip design business System LSI, include a chip enabling 5G-based telecommunications for downloading high-definition video content during transit, and a power management chip for stable electricity supply.

A third chip, an infotainment processor that can control up to four displays and 12 cameras at once, has been mounted in Volkswagen’s high-performance computer called In Car Application Server (ICAS) 3.1, developed by LG Electronics’ vehicle components business, Samsung said.

 The V7’s imaging system provides bad pixel correction, dynamic range compression and geometric distortion correction to provide noiseless and distortion-free images for features like surround view and parking assistance. For immersive in-car entertainment, the chip comes with three HiFi 4 audio processors that deliver excellent audio quality for songs, movies and even games on the go. To run all these features as smoothly as possible, the V7 has up to 32 gigabytes (GB) of LPDDR4x memory capacity that offers high bandwidth of up to 68.3 gigabytes per second (GB/s). Volkswagen infotainment system

Smarter and more connected automotive technologies for enriched in-vehicle experiences including entertainment, safety and comfort are becoming critical features on the road,” said Jaehong Park, Executive Vice President of System LSI Custom SOC Business at Samsung Electronics. “With an advanced 5G modem, an AI-enhanced multi-core processor and a market-proven PMIC solution, Samsung is transfusing its expertise in mobile solutions into its automotive lineup and is positioned to expand its presence within the field.”

Samsung and cross-town rival LG Electronics have both targeted the expansion of the global electric vehicle market and the rapid electrification of cars as opportunities to sell more high-tech chips and sophisticated components, analysts said.

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