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Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI).

The slogan “Think different” was created by Craig Tanimoto, an art director at ChiatDay, who also contributed to the initial concept work.

At present, Apple is the largest publicly traded company in the United States.