According to the International Data Corporation ’s (IDC) Quarterly Mobile Phone Tracker, India’s smartphone market started 2Q21 (April-June) on a low note amidst the second wave of COVID-19 but quickly recovered towards the end of the quarter, witnessing 86% year-over-year (YoY) growth to reach 34 million units. The second wave of COVID-19 hit the country almost a year after the first wave but varied significantly in terms of market response. Infections spread much faster even in rural areas and had a higher mortality rate, but there was a lesser impact on manufacturing and logistics, while the lockdown was not as strict as the year before. As a result, state-led lockdowns resulted in a few pockets recovering faster in the second quarter, generating pent-up demand in June’21.

Xiaomi, Samsung, Vivo, Realme and Oppo were the top-five smartphone suppliers in India during the second quarter of 2021. top smartphone vendors india

Xiaomi has achieved 84 percent growth. Xiaomi commanded a 40 percent online market share with almost 70 percent of its shipments in online channels. Xiaomi has surpassed Samsung for the third slot in the offline channels with an 18 percent market share.

Samsung has registered 15 percent growth in smartphone shipment, despite facing supply shortages in Q2. Its offline channel sales fell 4 percent in the second quarter. Online shipments of Samsung smartphones increased 46 percent, accounting for 49 percent of its total shipments.

Vivo achieved 57 percent growth.

Realme surpassed OPPO for the fourth slot with shipment growth of 175 percent. Realme also overtook Samsung for the second slot within the online space with a 19 percent share, offering affordable 4G/5G models. Amongst the top 5 vendors, realme had the highest 5G contribution and led the space with a 23 percent share in 2Q21.

OPPO slipped to the fifth slot, but with shipment growth of 123 percent. 17 percent of OPPO shipments were 5G, claiming third place in the 5G market after Realme and OnePlus. OPPO surpassed Samsung for the second slot in offline channels at a 20 percent market share.

India’s smartphone market achieved 86 percent year-over-year growth to reach 34 million units in Q2.

MediaTek-based smartphones are leading with a share of 64 percent in sub-US$200. Qualcomm has dominated the space in the US$200-500 segment with a 71 percent share.

India stood at fourth position, following PRC, USA, and Japan, in terms of 5G shipments of 5 million with the lowest ASP at US$410. Though the government is yet to roll out the spectrum, IDC expects an inflow of more affordable 5G devices by end-2021 at sub-US$200.

Overall ASPs surged to a high of US$184, growing by 15 percent. Price hikes and an ongoing shift to 5G in upcoming quarters drives ASPs to peak in 2021/2022. top smartphone vendors india

“Though there were aggressively priced 5G model launches, most shipments were 4G. It is still months away from 5G to become mainstream, underlining the importance of spectrum availability, clear use cases, and ensuring a cohesive future-ready infrastructure led by telcos,” says Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

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