Netflix hiked the price of the popular two-screen standard subscription by 1 pound to 9.99 pounds ($13.60) per month and the premium subscription by 2 pounds to 13.99 pounds.

“This year we’re spending over $1 billion (736 million pounds) in the UK on new, locally made films, series and documentaries, helping to create thousands of jobs and showcasing British storytelling at its best,” a Netflix spokesman said on Wednesday.

This move comes as Britain recently entered another lockdown due to a growing threat from the new variant of the coronavirus, as people once again stay at home and look to video streaming services for entertainment.

Last October, Netflix hiked prices in the United States for its standard and premium subscription plans, saying that they need to offset investments.

Netflix’s basic plan charges will remain at 5.99 pounds a month.

The number of households in the United Kingdom subscribing to Netflix grew to reach over 13 million in the first quarter of 2020. This number has been rising steadily over the last six years, with increases in the amount of subscribers every quarter since 2014.

Netflix is top VOD netflix prices 2021

Netflix is the leading SVoD (subscription video-on-demand) service in the UK. Competitors such as Amazon Prime Video have also seen a rise in the number of subscribers over recent years, although their number of subscribers did actually fall in Q2 2019 for the first time since 2015.

Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2020(in 1,000 households)

The titans of digital telly

The majority of the most popular digital original television shows in the UK are Netflix originals. In 2019, the show with the most demand was “The Umbrella Academy,” followed by “Star Trek: Discovery” and “Stranger Things”.

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