Mabrian, the global travel intelligence platform, announces the launch of a new tool to monitor and regulate short-term rentals (STRs). This solution enables comprehensive and detailed analysis of STR offerings in a given destination, providing key actionable insights such as location, number of beds, property categories, license status, listing quality, and more. FInd out more about Short Term Rental Offerings monitor tool below.

This data is crucial for effective management and decision-making by both tourism and urban planning authorities.

“This tool provides public administrations and destinations with the means to regulate tourist accommodation services, leveraging technology to support existing regulations, promote coexistence between tourists and residents, and ensure lodging quality,”

says Carlos Cendra, Partner and Director of Marketing and Communication at Mabrian, part of The Data Appeal Company, Almawave Group.

Ibiza is the first destination to implement the expanded capabilities of this tool. Since May 2024, the island has been integrating tourist intelligence with official data sources to automate the detection of unregulated tourist rentals. In fact, this tool is one of the most crucial instruments used by the Illegal Short Term Rentals Taskforce in carrying out its mission, “no other than combating unlawful tourist accommodation—a top priority for the island’s government,” as emphasized by Mariano Juan, Vice President at Consell de Ibiza and taskforce’s Executive Officer.

Ibiza is pioneering data intelligence implementation in public administration procedures and operations aimed at managing and regulating short-term rentals. As a Consell de Ibiza representative states,

“This resource has been instrumental in promoting the Working Group to Combat Illegal STRs,” a body comprising the island’s administrations, the Balearic Government, tourism industry associations, unions, and major platforms for short-term rentals, “which are fully committed to strengthening Ibiza’s regulated and high-quality accommodation offering.”

“Short-term rentals play a crucial role in diversifying destinations’ lodging options, attracting a wider range of travellers, and stimulating local economies. Therefore, we must not overlook its value. However, STRs must adhere to established standards and regulations to ensure a structured and high-quality offering,” says Cendra.  Mabrian’s solution not only helps enforce compliance but also promotes territorial balance and quality standards in the accommodation sector.

Data Intelligence: Bridging Tourism and Urban Planning

This new service, which enhances Mabrian’s analytical capabilities, provides continuously updated operational data.  It also allows administrations to integrate official records of STRs licenses within a destination, allowing for comparisons of unit capacity, location, and licensing status against listings on major online platforms, including Airbnb, Booking.com, and TripAdvisor.

Furthermore, the tool features filters to classify properties based on four types of non-compliance and to identify either low-quality or unregulated accommodations. This functionality enhances traceability and expedites regulatory enforcement, strengthening collaboration between tourism and urban planning authorities.

The control panel offers deeper analytical insights, including filters to classify accommodations into up to 53 categories, create lessors’ profiles by tracking the number of properties they manage, determine for how long listings have been available, and analyze guest sentiment and satisfaction.

Mabrian’s new tool is continuously evolving to equip local, regional, and national administrations with effective instruments for monitoring and regulating short-term holiday rentals. Future updates will integrate the unified national registry of short-term rental licenses, set to take effect in July this year. Additional data layers will be introduced to further refine accommodation management strategies for this particular lodging type and will also automate monitoring processes and consider analysis models based on sustainable management criteria.

Alertify final thoughts about Short Term Rental Offerings monitor tool

Mabrian’s new tool for monitoring and regulating short-term rentals (STRs) represents a significant leap in integrating data intelligence into tourism management and urban planning. As travel demand continues to evolve, the growth of STRs has become both an opportunity and a challenge for destinations. On one hand, STRs provide economic benefits by diversifying lodging options, attracting a broader range of travelers, and stimulating local economies. On the other hand, they present regulatory challenges, especially in maintaining the balance between tourism and residents and ensuring the quality of accommodations.

The launch of Mabrian’s tool, starting with Ibiza, marks a critical step in the move toward smarter, more data-driven governance in the travel industry. The intersection of technology and regulation will shape the future of short-term rentals, and this tool exemplifies the growing trend of leveraging data to make informed decisions. By automating the detection of unregulated rentals and offering detailed insights into property quality, location, and compliance, this solution strengthens the enforcement of existing laws and enhances transparency.

As the tool evolves, it will likely set the stage for broader adoption across global destinations, particularly those facing high STR demand. Predictably, other regions will follow Ibiza’s lead, using data intelligence not only to enforce regulations but also to optimize the visitor experience. The integration of sustainability criteria into future updates is a key indicator of the industry’s shift toward more responsible tourism management. Cities may soon be equipped with the tools to not only control the volume of STRs but to ensure that these rentals align with local sustainability and quality standards.

As the STR market continues to expand, collaboration between tech platforms, local governments, and the tourism sector will be pivotal in creating a balanced, regulated, and sustainable accommodation environment. Sources like Mabrian, along with insights from organizations like the European Commission and the OECD, suggest that the future of tourism will increasingly rely on data-driven solutions to manage complex issues, from compliance to sustainability, ensuring that short-term rentals contribute positively to both economies and communities.

About Mabrian Short Term Rental Offerings monitor tool

Mabrian Technologies (Mabrian), the global travel intelligence platform, is a company specializing in providing travel intelligence services worldwide. Founded in 2013, Mabrian joined The Data Appeal Company – Almawave Group in 2023.

Combining Big Data and Artificial Intelligence (AI) techniques, simultaneous insights from over 30 global data sources, and the comprehensive travel intelligence expertise of its team of specialists, Mabrian can identify and predict tourism dynamics and trends worldwide. Mabrian’s modular dashboard grants access to a holistic monitoring center that traces, measures, and cross-analyses travellers’ full journey: air connectivity and demand, hotels, holiday rentals, travellers’ sentiment and demand drivers, spending patterns and behavior, mobility, and sustainability.

Currently operating in over 40 countries, Mabrian caters to the needs of the travel & tourism industry, companies, entities, and public bodies, ranging from all-level Destination Management Offices (national, regional, and local), hotel companies, chains, or transportation, to tourism-related consultancies (marketing, promotion, strategy, investment, etc.), providing up-to-date, contextual, predictive, and insightful data intelligence for strategic and business development, as well as for policy and decision-making.