Electric Toothbrush Market to Hit $2.163 Billion by 2026
The global electric toothbrush market was valued at USD 1628 million in 2019 and is expected to reach USD 2163 million by the end of 2026, growing at a CAGR of 5.7% during 2021–2026.
Major factors driving the growth of the electric toothbrush market are:
- Rise in awareness of oral hygiene among the young generation.
- Continuous technological advancements in electric toothbrushes.
- Increase in disposable income in developing countries
TRENDS INFLUENCING THE ELECTRIC TOOTHBRUSH MARKET SIZE
The increasing awareness about maintaining good oral hygiene is expected to drive the growth of the electric toothbrush market. Oral diseases are expected to be among the most common non-communicable diseases in the world, with tooth decay being the most common. Increased urbanization and lifestyle changes have resulted in increased consumption of alcoholic beverages, tobacco, sugars, and other unhealthy foods, which in turn has affected oral hygiene. The increasing awareness of maintaining good oral health is expected to fuel the demand for electric toothbrush products.
The increase in the percentage of the aspiring middle-class population, together with an increase in disposable income and healthcare spending, is expected to boost the growth of the electric toothbrush market.
Continuous technological advances are expected to provide lucrative growth opportunities for the players in the electric toothbrush market. For example, an electric toothbrush can be transformed into a smart device that can provide dental professionals, patients, and insurers with insights into a patient’s brushing routine. When available to a dental professional, this information may be used to guide and monitor browsing behavior (through tele-dentistry). It also provides dental professionals with a more complete overview of the oral health of the patient when he or she visits the practice. There are currently a few smart toothbrushes on the market that allow remote monitoring of brushing behavior and oral health status
ELECTRIC TOOTHBRUSH MARKET SHARE ANALYSIS
Based on the product type, electric toothbrushes are dominating the market, with a share of over 75% in volume and 93% in revenue in 2019. Rechargeable toothbrushes, unlike battery toothbrushes, do most of the work for you, and all you have to do is guide them into your mouth. Rechargeable toothbrushes also come with a variety of features, including multiple brushing modes, timers that tell users how long they should brush each area of their mouth, and reminders to replace the brush head.
Europe, the largest market, had nearly 60% of the market share in 2019, and Asia-Pacific is the second market, with a market share of 26% in 2019, due to the rapid growth in China and Southeast Asia.
This dominance of Europe is attributed to the affordability of high-income consumers, their preference for premium dental care, and the concerted efforts of manufacturers in launching products utilizing advanced technology.
