Electric Toothbrush Market Size to Reach USD 2163 Million by 2026 at a CAGR 5.7%

The global Electric Toothbrush market was valued at USD 1628 Million in 2019 and is expected to reach USD 2163 Million by the end of 2026, growing at a CAGR of 5.7% during 2021-2026.

Major factors driving the growth of electric toothbrush market size are:

  1. Rise in awareness towards oral hygiene among the young generation.
  2. Continuous technological advancements in electric toothbrushes.
  3. Increase in disposable income in the developing countries.



The increasing awareness about maintaining good oral hygiene is expected to drive the growth of electric toothbrush market size. Oral diseases are expected to be the among the most common non-communicable diseases in the world, with tooth decay being the most common. Increased urbanisation and lifestyle changes have resulted in increased consumption of alcoholic beverages, tobacco, sugars, and other unhealthy food which in turn has affected oral hygiene.  The increasing awareness of maintaining good oral health is expected to fuel the electric toothbrush product demand.

The increase in the percentage of the aspiring middle-class population, together with an increase in disposable income and in healthcare spending, is expected to boost the growth of electric toothbrush market size.

Continuous technological advances are expected to provide lucrative growth opportunities for the players in the electric toothbrush market. For example, an electric toothbrush can be transformed into a smart device that can provide dental professionals, patients and insurers with insights into a patient’s brushing routine. When available to a dental professional, this information may be used to guide and monitor the browsing behaviour (through tele-dentistry). It also provides dental professionals with a more complete overview of the oral health of the patient when he or she visits the practise. There are currently a few smart toothbrushes on the market that allow remote monitoring of brushing behaviour and oral health status.


Based on the product type, the Rechargeable Electric Toothbrushes are dominating the market, with a share over 75% in volume and 93% in revenue in 2019. Rechargeable toothbrushes, unlike battery toothbrushes, do most of the work for you, and all you have to do is guide them into your mouth. Rechargeable toothbrushes also come with a variety of features, including multiple brushing modes, timers that tell users how long they should brush each area of their mouth, and reminders to replace the brush head.

Europe in the largest market, has nearly 60% of the market share in 2019, and Asia-Pacific is the second market, with a market share of 26% in 2019, due to the rapid growth in China and Southeast Asia.

This dominance of Europe is attributed to the affordability among high disposable incomes consumers, preference for premium dental care, and the concerted efforts of manufacturers in launching products utilizing advanced technology.

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