Diriyah Gate, a sweeping 19th century adobe city that is the birthplace of the Saudi nation, will be soon unveiled to world leaders and notable guests as a major educational, cultural, recreational, and hospitality hub on the banks of the Hanifa valley in Diriyah, in the heart of the modern capital city of Riyadh.

Established in July 2017, the Diriyah Gate Development Authority (DGDA) is tasked with preserving Diriyah’s history, celebrating its community, and developing the historic site into one of the world’s greatest gathering places and a hub for Saudi culture, heritage, and tourism. To that end, Diriyah Gate Development Authority signed landmark deals with Aman, a luxury resort developer, and the Greg Norman Golf Course Design (GNGCD) Company at the Open Hearts, Open Doors event on September 27 that introduced the splendors of Diriyah to the world.

The boutique Aman hotel will be built in Bujairi, the lifestyle and culture hub of the Diriyah Gate megaproject. Aman resorts are among the world’s most exclusive and renowned for their luxury, personalized service; with no lobbies, bellboys, or reception desks, Aman has upended the typical model of the hospitality industry. Its Diriyah Gate property will have spectacular views over the At-Turaif UNESCO World Heritage Site. Meanwhile, the 27-hole Wadi Safar Golf Course will be designed by the GNGCD, one of the world’s leading golf course developers, in an exclusive residential district being developed by DGDA in a verdant valley west of Riyadh.

The Diriyah announcement comes as the Kingdom releases details of its new eVisa system, which also came into effect September 27. A key step in realizing Saudi Arabia’s ambitious tourism strategy, the eVisa, currently available to citizens of 49 countries, will open the Kingdom’s wonders to tourists, and especially those visiting for non-religious reasons, for the very first time.

“The Diriyah Gate development will serve as a gathering place and pillar of Saudi Arabia’s new era of openness. We are incredibly excited about our partnerships with Greg Norman and the resort developer Aman, unveiled just this week, as they offer a taste of the type of unprecedented collaborations we are seeking in our mission to make Diriyah a global icon and the Arabian peninsula’s must-visit destination,” said Gerard ‘Jerry’ Inzerillo, CEO of Diriyah Gate Development Authority (DGDA).

While Saudi Arabia is the Middle East’s second-biggest market for tourism, until recently, this has been almost exclusively religious tourism. Under the Kingdom’s ambitious Vision 2030 strategic plan, tourism has been identified as a major growth sector, with Saudi Arabia making huge strides in opening up in recent years with the introduction of tourism visas and a wide range of cultural festivals, concerts, and sporting events.

DGDA’s role in this remarkable cultural expansion includes hosting the Formula E auto racing events, the upcoming Diriyah Seasons series of concerts, and the much-anticipated heavyweight title boxing match between Anthony Joshua and Andy Ruiz Jr. in December.