Artificial intelligence is the backbone for many groundbreaking applications in industrial, automotive, and video gaming. Now, AI is taking center stage in smartphones, and it goes far beyond applications like digital assistants. The emergence of edge-AI technology allows moving many of the backend profiling AI capabilities to the phone itself. smartphone ai

Apple, Samsung, and Huawei have all introduced smartphones with powerful AI chips that can perform up to 5 trillion operations per second and use significantly less power to accomplish tasks. With AI, these phones provide features from Face ID to augmented reality. AI is even used to improve photo quality, with an AI recognition of depth that enables digital image postproduction editing of blur and sharpness.

• Virtual Assistants can be found from nearly all smartphones.
• Google is present in two thirds of all Virtual Assistant smartphones.
• Siri is the second most common assistant but only present in Apple smartphones.
• Bixby is growing as Samsung adds more support to its smartphones.
• Vendors are trying to differentiate with virtual assistants thus the landscape is getting crowded.

According to Gartner Inc., “Artificial intelligence (AI) features will become a critical product differentiator for smartphone manufacturers that will help them to acquire new customers while retaining current users. As the smartphone market shifts from selling technology products to delivering compelling and personalized experiences, AI solutions running on the smartphone will become an essential part of vendor roadmaps over the next two years.”

The smartphone AI market is poised to grow along with smartphone ownership, which is expected to grow to 3.8 billion by 2021, according to market researcher Newzoo. While many phone manufacturers are building in expected AI features like user authentication, emotion recognition and device management, the true potential of AI-enabled smartphones are in understanding user behaviors. smartphone ai

Companies spend billions every year in mobile advertising to better understand their customers’ behaviors. While more companies are investing in mobile advertising, these companies are still searching for better user data and the ability to better target consumers with contextual offers.

AI is poised to help, now making it possible to allow the smartphone itself to create an accurate and rich offline profile of its owner. Moreover, and perhaps surprisingly, it can be done without sharing any personally identifiable information (PII) outside of the phone. This is possible by smart interpretation and fusion of the signals generated by on-device multiple sensors such as Wi-Fi, Bluetooth, barometers, accelerometers, GPS and more.

These are the some of the most important functions that Artificial Intelligence fulfills in your smartphone:

1. Voice assistants

 The most obvious example of AI on cell phones is in the voice assistant. No matter what family your smartphone is from, if you have an assistant like Siri or Google Assistant, there is Artificial Intelligence. Voice recognition and its synthesis are the clearest examples of this technology.

Now, they also have outstanding data processing power. They can read emails, surf the web, make suggestions to you, run apps, and even get ‘creative’ with their comments.

2. Smart photos smartphone ai

Artificial Intelligence allows you to take more beautiful or blur portraits in the background. For the latter it is necessary to create a depth map of a scene, using the same foundations as our eyes. This effect cannot be generated with a single camera, so very intelligent software capable of achieving this is needed. A software that does not care that we are not professional photographers and capture the best images for us.

3. Object recognition

With the rise of Virtual Reality and its infinite applications, another scenario opens up to show AI in action. It is about the ability to follow the movement of objects, recognize them in real time and do the corresponding processing.

 Scene recognition captured by the camera is another of the clearest applications of the use of Artificial Intelligence. For example, there are devices that identify various types of scenes, including cat or dog images, sunsets, text images, blue sky photos, and snow scenes. That, without neglecting facial recognition, which is capable of identifying the people who appear in the photos you take.

4. Hardware for Artificial Intelligence

Chips are commonly said to be the neural engine, and it’s true: all information processing depends on them. This is why the most advanced phones have the optimized hardware to support the entire process that AI requires, that is, they are designed for fast data processing.

For example,processor Helio P90 by MediaTek It was specially designed for this theme. It uses Artificial Intelligence to improve graphic applications and it has a variation in its cores to increase its power.

5. Who makes the decisions? smartphone ai

You may not be aware of it directly, but AI helps make decisions. It is estimated that a person looks at their phone more than 2,5 hours a day and make around 35.000 decisions in a 24 hour span. With Artificial Intelligence and Machine Learning, algorithms ‘learn’ from the habits and tastes of users through data sets, which they then transform into suggestions through different applications, such as transport or music, just for mention a few.

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