Agoda Launches GoLocal Campaign in Japan
Agoda will join the Japanese Tourism Agency’s (JTA) ‘Go To Travel’ campaign and launch its GoLocal campaign in Japan.japan hotels
Travelers booking domestic travel on Agoda can benefit from the “Go To Travel” subsidy and make savings of 35% up to 14,000 JPY per person per night on accommodation bookings at eligible hotels.
Agoda, which partnered with JTB in December 2018 to leverage its technology expertise and JTBs extensive inventory to provide a best-in-class experience for Japanese travelers, offers more than 40,000 properties throughout Japan, including major cities like Tokyo, Osaka, Okinawa, and Kyoto, plus up-and-coming popular destinations for domestic travel like Hakone and Kanazawa.
In addition to participating in the ‘Go To Travel’ campaign, Agoda has also invested in a major international roll-out of its GoLocal campaign, which launches in Japan this month. The GoLocal campaign, which has signed up thousands of hotel and accommodation partners since its launch in mid-June, is designed to stimulate the domestic tourism markets across Asia Pacific and global markets by encouraging people to explore more of their own country. Travelers are incentivized by savings of up to 25% to do so, while hotel partners are supported by a multi-channel marketing campaign to help reach potential travelers.
“As travel restrictions ease, we anticipate the appetite and enthusiasm for the GoLocal campaign in Japan among hotel and accommodation partners and travelers alike will be even greater than in other markets. GoLocal early adopters are significantly outperforming other properties within the domestic travel sector across the region, and so we are confident this GoLocal initiative in Japan will also generate even more bookings. Japan is a very unique market, dominated predominantly by domestic travel. It’s true, we like to travel around our own country to explore and discover its natural beauty, bustling cities, and the history and cultures that our diverse country has to offer. We also enjoy returning to places we have visited before to unearth other treasures we might have missed on our previous visit. Both the ‘Go To Travel’ program and Agoda’s GoLocal campaign offer great savings opportunities for Japanese looking to do just that.” said Hiroto Ooka, Associate Vice President, North Asia, Agoda
“Post-Covid travel doesn’t only just rejuvenate your soul, it is also supporting the small hotel operators in cities and further afield who are ready and willing to welcome travelers back, We applaud the Japanese Government’s commitment to supporting the travel industry in Japan and look forward to doing our part to help make the campaign a success,” Ooka continued.
Travelers using the ‘Go To Travel’ subsidy can apply this to the GoLocal campaign special promotions to make even greater savings on their domestic travel plans. Agoda will launch a dedicated site for the ‘Go To Travel’ campaign with details of eligible hotels and guidance on how travelers can use the subsidy.
Visit the Agoda website today to grab the best prices on hotel bookings. japan hotels
