Half of Germans want Wi-Fi in shops ⋆

Half of Germans want Wi-Fi in shops

Almost half (49%) of Germans want Wi-Fi in stores or shopping centres, according to a survey of the digital association Bitkom, among 1,086 internet users aged 14 and over. shops wifi germany

Thus, only one in seven (15 percent) say that they do not want digital technologies in business. On the other hand, on the other hand, the wish list is long: the most popular option is to have goods purchased in the store delivered directly to your home. More than one in two (51 percent) would like to use this service.

A must-have for half of the customers (49 percent) also WLAN in the shop or shopping center. Such hot spots are essential, especially for the young target group of 14 to 29 years: Here, six out of ten respondents (62 percent) express the desire to be able to access WLAN in the shop. Among the 30- to 49-year-olds, there is one in two (52 percent), among the 50-64-year-olds, 39 percent and four out of ten (42 percent) respondents over the age of 65 also wish Wi-Fi during the shopping tour,

“Free Wi-Fi is no longer just a nice-to-have for customers in stationary shopping, but an expectation. Especially in shops with structural restrictions on data reception, for example in the basement of large shopping malls, the shop WLAN makes sense, “says Bitkom expert Julia Miosga. In addition, the WLAN is also suitable for clever marketing. “The landing page of the Hot Spot offers a nice opportunity for customer retention. For example, news, information and offers can be presented there. “

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Four out of ten Internet users (41 percent) also expect that there are digital loyalty or bonus programs such as Paypack, with which one can collect loyalty points by smartphone. Almost as many respondents (40 percent) want to be able to access real-time information on product availability in the store via their smartphone. More than one in five (22 percent) would like to be able to pay automatically when leaving the store via the smartphone that stores debit or credit card information.

On the other hand, less use is made of the use of virtual reality glasses, for example for projecting objects into one’s own home (17 percent), or even tela-consulting in the store via a screen or an intelligent mirror (13 percent). Service droids, ie local robot consultants, are also less popular (7 percent). shops wifi germany