GoMo is Salt‘s new online brand. The first 50,000 mobile phone subscriptions are available at an introductory price of CHF 9.95 and offer unlimited use within Switzerland.

The new “GoMo” mobile phone subscription promises unlimited telephony, SMS / MMS and unlimited data volume within Switzerland. The monthly subscription price is CHF 9.95 and should be valid for life. This price applies when ordering the first 50,000 subscriptions. After that, the price should be higher.
“GoMo” is an online offer. This means that ordering, payment and support are only possible online. According to the website, a credit card, Twint or PostFinance card is required for payment.

“GoMo” is available without a minimum contract period. The notice period is 60 days to the end of a billing period. The one-time activation fee is CHF 39.95.

No roaming bundles

Unified pricing is used for mobile roaming and international calls from Switzerland to other countries. Unlike its competitors, GoMo does not include roaming allowances in its plan, and does not offer roaming options or bundles.

Roaming in Europe costs 2½ centimes per megabyte, which comes to 25 francs per gigabyte. Call roaming within Europe costs 45 centimes per minute. GoMo charges 10 centimes per megabyte and 1.95 francs per minute for roaming in some European countries like Andorra, Bosnia-Herzegovina, and Serbia, as well as in most non-European countries. The pricing is identical for international calls from Switzerland to other countries.

The fine print is customer-friendly. Contracts do not have minimum terms. You can suspend your plan at any time by giving 2 months’ notice. Other budget mobile services like Wingo and Yallo offer similar conditions. Salt itself is generally less customer-friendly and primarily offers contracts with long minimum terms.

A disadvantage of GoMo is that the terms and conditions forbid you from using your plan for mobile hotspots. That means you are not allowed to get online with your laptop or tablet using your phone’s data connection.

How GoMo compares with other offers

GoMo’s special promotional offer is very attractive for local use.

“For the first time, a Swiss telecom service provider is offering unlimited local calls and data for a fee of 10 francs per month,”

says telecom expert Ralf Beyeler. The next-best promotional offer for unlimited local calls and data costs 20 francs per month, according to Beyeler.

For consumers who use their mobile plans to make international calls or to roam outside of Switzerland, GoMo is expensive. If you were to use 6000 megabytes of data roaming and 120 minutes of call roaming over the course of four trips, GoMo would charge you 204 francs.

“GoMo is one of the most expensive Swiss mobile services for mobile roaming,”

says Beyeler. The cheapest solutions for the above scenario are Mucho Mobile at 77.80 francs, and Yallo Swype at 87 francs. Even Swisscom would be much cheaper than GoMo, at 111.60 francs.

Conclusion

“The biggest disadvantage of GoMo is that it does not offer data roaming bundles,” says Ralf Beyeler. The advantage of offering roaming bundles would be that customers can choose to buy a fixed amount of data for a fixed price. There are no additional, unexpected costs. “Without bundles, there is no way that customers can decide in advance which amount of roaming data they want to use,” adds Ralf Beyeler. GoMo blocks roaming once charges reach 250 francs in one month.

If you do not use your phone while traveling abroad, the GoMo offer is very attractive. The expert believes that “It is only a matter of time before other budget brands like Swisscom’s subsidiary Wingo and Sunrise subsidiaries Yallo and Lebara follow suit.”

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