Icelandic low-cost carrier Wow Air ceased operations and canceled all flights!

The financially struggling carrier has been seeking an investor to bail it out, but discussions with private equity firm Indigo Partners—which has stakes in several low-cost carriers, including Frontier and Mexico’s Volaris—failed last week, as did earlier discussions with Icelandair.

Wow is advising passengers to check with their payment providers or agents for refunds and to look for “rescue fares” offered by other airlines for alternative flights. Aer Lingus, EasyJet, Icelandair, Norwegian, Wizz and XL Airways are offering rescue fares.

Wizz Air has announced special fares for Wow Air customers whose flights between Reykjavík and London Stansted or Gatwick were canceled following the collapse of the Icelandic carrier.

Affected Wow Air passengers can take advantage of a special fare with Wizz Air, which operates four flights per week from Reykjavík to London Luton for £74.99.

This rescue fare is valid for travel up to May 10th and is subject to availability on each flight.

Bookings can be made via Wizz Air’s special rescue fare site until April 7th.

Customers will need to provide evidence of their bookings with WowAir for flights to any London airport.

Despite its relatively short lifespan, WOW Air had a significant impact on the airline industry, particularly in the area of low-cost transatlantic travel. The airline’s demise was a reminder of the challenges faced by low-cost carriers in an increasingly competitive market, and it highlighted the importance of financial sustainability for airlines of all types.

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