In a bid to make it easier for small businesses to connect with customers and grow, Facebook-owned WhatsApp introduced the “catalog feature” for businesses, which use the “WhatsApp Business app” to share information about their products and services. whatsapp catalog for small business

Catalogs are a mobile storefronts for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp.

This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.

For each item in its catalog, a business can add information, including price, description, and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.

Creating a catalog with the WhatsApp Business app takes just a few simple steps.

The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K., and the U.S. It will be rolling out around the world soon.

WhatsApp Catalog  whatsapp catalog for small business

WhatsApp Catalog is a free feature available to small businesses on WhatsApp that allows them to showcase and share their products or services with customers directly within the WhatsApp chat window. Here’s how to set it up:

1. Download the WhatsApp Business app: If you haven’t already, download the WhatsApp Business app from the App Store or Google Play store and register your business account.
2. Set up your business profile: Enter your business name, description, contact information, and logo in the “Settings” tab of the WhatsApp Business app.
3. Create your catalog: In the “Catalog” tab, select “Add Product or Service” and enter the details for each item, such as product name, description, price, and photo. You can also organize your items into categories.
4. Share your catalog with customers: To share your catalog with customers, simply open a chat with them and select the “Catalog” icon (a storefront icon) in the message composer. You can then select the products or categories you want to share with the customer.
5. Update your catalog regularly: Keep your catalog up-to-date by adding new products, removing sold-out items, and adjusting prices as needed.