Visa to launch new card in partnership with Accor
Visa Inc. has entered into a global partnership with Accor to launch a payment card, as part of the relaunch of the ALL loyalty program. This move will provide the loyalty members with new payment experiences.
Visa views Accor as a suitable partner to launch a co-brand payment card, given its niche presence in the hospitality space. With a 64-million loyal member’s base under the ALL-Accor Live Limitless program, Accor boasts a portfolio of strong and iconic brands across all segments in the most promising markets around the globe.
The new ALL Visa card is created by this new partnership, which collaborates Accor’s loyalty program and Visa’s global payment capabilities. The card will be used for all purchases wherein Visa is accepted. The ALL Visa card provides loyalty points and member perks in key markets across the world, which enables guests to accumulate points on making purchases and staying at an Accor property.
The new launch shall provide unparalleled advantages to members of Accor. It is set to boost the success of the ALL loyalty program, increase its member base, enhance further engagement and cater to all the members via providing incentives.
As far as Visa is concerned, the partnership shall boost its global network and digital capabilities. The partnership is intended to render attractive loyalty and payment products, which will be at the leading edge of the hospitality market.
Visa is the world’s leader in digital payments. It connects the world through the most innovative, reliable and secure payment network, thereby enabling individuals, businesses and economies to thrive. It’s a global payment technology company that enables consumers, banks and governments to use digital currency.
The cobranded payment cards will generate additional customer engagement in hotels and new member recruitment opportunities for ALL as well as spend uplift.
Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said: “Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card. This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily. The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.”
Al Kelly, Chairman and Chief Executive Officer of Visa, said: “We are delighted to partner with Accor and support the introduction of a new customer loyalty program. Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences. I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.”
