Turkish Airlines has launched its new wholly-owned subsidiary, AJet, which will start operating to the UK from the end of March 2024. Turkish Airlines low cost carrier ajet

The rebranded low-cost carrier will take to the skies with a new summer schedule with flights to destinations in Turkey.

The airline, originally called AnadoluJet, was established in 2008 to improve air transport links for Anatolia. The former Turkish Airlines brand will operate under the ‘AJet Air Transportation Inc.’ name as a wholly-owned subsidiary.

The unveiling of the new carrier was held at the Istanbul Sabiha Gökçen Airport Turkish Technic Hangar, with the participation of senior team members from Turkish Airlines.

Prof. Dr. Ahmet Bolat, Turkish Airlines Chairman of the Board and the Executive Committee, said: “In line with our goals for the next 10 years, we are proud to have started the establishment process of our AJet. The efforts and dedication we have put in for a long time have paid off, and we will introduce AJet to the skies with its summer schedule at the end of March 2024. We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”

The new low-cost airline was created to strengthen Turkish Airlines’ position in an increasingly competitive market and will continue its operations based at Istanbul Sabiha Gökçen and Ankara Esenboğa Airports until the end of March 2024.

AJet: Experience Simplicity and Affordability Turkish Airlines low cost carrier ajet

In line with its sustainability vision, AJet plans to operate as efficiently and sustainably as possible and will enter the low-cost market with a focus on innovation.

By simplifying the services offered and utilizing a wholly Economy Class configuration, AJet aims to reflect the cost advantage in ticket prices, making flights accessible to a broader traveler audience.

AJet will focus on offering affordable fares and a simple, no-frills experience. Passengers will be able to purchase tickets online or at the airport, and there will be no seat assignment or checked baggage fees.

AJet will operate an all-Boeing 737-700 fleet, which will be equipped with comfortable seats, Wi-Fi, and in-flight entertainment. AJet will offer a variety of ancillary services, including seat selection, checked baggage, and in-flight meals.

AJet is expected to compete with other low-cost carriers operating in Turkey, such as Pegasus Airlines and SunExpress. The airline is hoping to attract passengers who are looking for affordable air travel options.