According to a report published by the World Travel and Tourism Council, the tourism industry is predicted to rise by $12.4 billion by 2028, at a 3.8 percent annual growth rate. As the sector grows, it has begun to embrace digitization, which has made the entire B2B and B2C contact process more agile and seamless. travel apps

Ever since the Internet boom, consumer expectations have heightened and the travel industry is adapting to provide customers or travelers with the best in class service as well as value for their money. With a plethora of travel applications, it has now become more accessible to search, book, and travel to the ends of the world.

As we enter the year 2019, we decided to look at the top reasons which have made travel applications – a catalyst – for the rise of the global economy.

Giving Tailored and Unique Experience

Travel applications have shifted from just being another application one rarely opens on their phone. They have now turned into an integral part of most consumer lives — similar to a messaging app they use like WhatsApp or commuting application such as Uber.  Moreover, with the advent of intelligent booking systems now included in most travel applications travel agents and travel agencies have turned obsolete.

Intelligent booking systems designed to provide customized experiences allow users to set reminders, compare prices, avail attractive discounts all within a single platform. Add to that the user reviews and testimonials and a customer can choose the place to stay or visit, with a few clicks and scrolls, in the comfort of his home.

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Smooth Bookings and Reservations on the Go travel apps

Helping both the vendor and the consumer alike, travel applications tend to streamline transactions and hence make it easier for both parties to keep track of the money they spend and earn.

For example, a user can easily book a hotel a thousand miles away without the need to leave his home, and a hotel can receive the payment as well as guest details in a fast and frictionless manner. Be it digital receipts or the booking confirmation these applications have made the process completely paperless, while at the same time avoiding intermediary costs (travel agent fees, costs of international money transfer, etc.).

More Customer Data to Improve your Business

TravelThe travel and tourism industry solely operates on user reviews and experiences. If a user visits a destination and finds it appealing, the place is likely to see more visitors visiting it in the time to come. Similarly, terrible experiences with poor amenities would leave a destination wanting for tourist tourists and visitors.

Streamlining businesses and transactions through travel applications allow business owners to gather more customer information sequentially and process this information/reviews to find out ways to improve their business.

Easy to Do Behavioral Marketing travel apps

Utilizing the data and metrics obtained from the travel applications allows travel companies to gain insights into where the customer spends his time online. This includes a diversity of information such as what applications the user gravitates towards, what they like, what they don’t like etc. Each of these factors acts as a critical driver for the travel companies to offer the right product and services from the supplier to the consumer.

Travel companies think of these applications as a testing ground where they get to decipher what consumers need and based on the requirements create discounts and offers that turn visitors into customers.

To increase the tourist inflow, various countries have launched travel applications that will help provide both the residents and non-residents with a deeper insight into what the country has to offer.

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