Ride-on luggage is a special type of luggage that enables the users to sit or stand on the luggage and ride it. It is made to make travel easier as well as eliminate the need to carry around heavy suitcases and bags. Most of the ride-on luggage is conventional and needs to be manually driven, while some of the ride-on luggage have motors & batteries and can be driven with the help of accelerators and brakes.

According to the Allied Market Research report, the global ride-on luggage industry was valued at $182.3 million in 2021 and is estimated to reach $304.2 million by 2031, registering a CAGR of 5.4% from 2022 to 2031.

Prime determinants of growth

The global ride-on luggage Market is experiencing growth due to various factors such as an increase in disposable income worldwide, the growth of the travel and tourism industry, and the convenience of traveling with ride-on luggage. However, the market growth is hindered by airport security regulations on luggage with batteries and the high cost of ride-on luggage. Despite these limitations, the market has opportunities for growth due to the growing impact of social media on travel and advancements in technology.

Covid-19 Scenario

• The ride-on luggage market faced significant challenges during the COVID-19 pandemic, as travel restrictions and the closure of international borders had a negative impact on sales.
• With the tourism industry coming to a halt, consumers were less likely to purchase expensive luggage items, and instead, redirected their spending toward essential products. Additionally, smaller manufacturers struggled to keep up with production due to financial constraints, resulting in further setbacks for the ride-on luggage market.
• However, the market has now recovered slowly and steadily.

Rechargeable lithium-ion batteries are used in motorized ride-on luggage. Lithium-ion batteries can explode in low-pressure environments, making them dangerous on flights. Although the TSA (Transportation Security Administration) of the U.S. allows certain recognized brands of motorized luggage on airlines, many airports and flight regulatory authorities around the world continue to prohibit the transport of battery-powered luggage. This is especially common in developing countries around the world, where authorities must deal with consumer inadequacy in the handling of electronic equipment while traveling. Electronic luggage restrictions in various parts of the world discourage consumers from purchasing motorized ride-on luggage, which has a negative impact on the ride-on luggage market.

With increased internet penetration around the world, there has been a massive increase in the number of users of various social media platforms and other informative & general browsing websites. This rapidly growing user base includes children as young as 13 years old. Taking these trends into account, most of the market’s key players develop strategies for promoting their products on these digital and social media platforms. Social media and digital marketing are two major strategies used by market participants to raise awareness of their product offerings among target customers via social media channels. Furthermore, the growth in popularity of ride-on luggage among travel influencers is increasing consumer interest in the product, which is expected to help increase the Ride-on Luggage Market Size in the future.

Adults are the most likely to purchase ride-on luggage. They are more knowledgeable about the product specifications and are the primary decision-makers when it comes to purchasing ride-on luggage. However, the use of ride-on luggage is less common among adults, particularly those over the age of 35. Adult ride-on luggage is mostly found in the scooter and motorized categories. These suitcases have sophisticated designs with subdued color schemes to make them less noticeable and to give the luggage a sense of grandeur and elegance. Furthermore, they are designed to be larger in order to accommodate larger quantities of clothing and utilities.

Ride-on luggage is most commonly used by children. Children are more likely to become tired easily while traveling, making ride-on luggage more useful for them. Children are usually not involved in the decision-making process when it comes to purchasing ride-on luggage, and they are mostly concerned with the appearance of the luggage. Children’s ride-on luggage consists primarily of suitcases with comfortable saddle-like fittings on top of the suitcases, as well as straps and handles for pulling the suitcases. Children’s scooter suitcases are also available, with hard suitcases attached to the front of the scooters. The designs on ride-on luggage for children are mostly bright-colored and they frequently feature different cartoons and characters from various franchises.

The conventional ride-on luggage segment to maintain its dominant status throughout the forecast period

By type, the conventional segment accounted for the largest share in 2021, holding more than four-fifths of the global ride-on luggage market revenue. This is due to lower product prices and the lack of restrictions on the use of such types of luggage at airports. The motorised segment, on the other hand, would display the fastest CAGR of 6.0% from 2022 to 2031. This is attributed to the ease of riding the luggage as well as the convenience associated with the type of luggage.

Children’s ride-on luggage segment to maintain its leadership status throughout the forecast period

By end-user, the children held the major share in 2021, accounting for nearly three-fourths of the global ride-on luggage market revenue. This is due to children getting easily tired while traveling. The adult segment, at the same time, would showcase the fastest CAGR of 5.7% from 2022 to 2031. This is attributed to the growing number of adult travelers preferring comfort and ease of traveling with rideable luggage.

The offline channels segment will maintain its dominance throughout the forecast period

By distribution channel, the offline channels segment held nearly two-thirds of the global ride-on luggage market share in 2021, and is expected to rule the roost by 2031. This is because offline sales channels have been the most popular means of purchase for ride-on luggage due to several benefits, including the ability to buy and return products quickly, as well as in-person inspection of the apparatus and its components. The online channels segment, however, would cite the fastest CAGR of 5.9% from 2022 to 2031. This is because while shopping through online channels, buyers can spend a significant amount of time looking through a wide array of different options.

North America garnered the major share in 2021

By region, North America generated the major share in 2021, holding more than two-fifths of the global ride-on luggage market revenue 2021. The rapid adoption of ride-on luggage across the region in order to aid in traveling drives the market growth. Asia-Pacific, simultaneously, would portray the fastest CAGR of 6.3% from 2022 to 2031. This is due to the increasing expenditure of people on travel and leisure across the province.

Leading Market Players: