Telna, a leader in managed eSIM connectivity, announced its strategic partnership with Bridge Alliance, a prominent mobile alliance comprising major mobile network operators (MNOs) across the Asia-Pacific, Europe, Middle East, and Africa. The partnership will enable participating MNOs to deliver a seamless mobile roaming experience for subscribers, drive new revenues, and capitalise on the growing demand for travel eSIM services.

With the partnership, Bridge Alliance can leverage Telna’s roaming eSIM enablement platform to equip its members with advanced roaming eSIM distribution capabilities, tapping into the wider eSIM distribution ecosystem. This implementation will enable onboarded MNOs to seamlessly integrate eSIM technology, ensuring their connectivity services are future-proofed and optimized to address new roaming challenges. They will be able to enhance their retail offerings and unlock new growth opportunities, allowing them to remain competitive in a rapidly evolving mobile landscape.

Telna’s eSIM-Ready digital platforms—including APIs, web, mobile, and super app solutions—are helping to redefine international roaming. By embedding eSIM activation into every digital touchpoint, Telna enables MNOs and MVNOs to deliver a hassle-free international roaming experience that is underpinned by seamless and flexible international connectivity. This removes the need for physical SIM cards and delivers a frictionless experience for subscribers who can access flexible and affordable data plans directly through web stores and mobile apps. Additional business opportunities can be created through third-party eSIM integrations, enabling brands to deliver travel services via their own super apps.

Gregory Gundelfinger, CEO of Telna, explains:

“eSIM technology is efficient, cost-effective, and flexible. It allows for faster and more efficient provisioning of services, eliminating the need for physical SIM cards which reduces costs. eSIM enables seamless mobile connectivity, with plans tailored to customers’ needs and usage patterns. This creates new revenue opportunities through data plans and device management services.”

Telna’s solution embeds eSIM connectivity into high-traffic super apps, allowing for instant eSIM activations for millions of users. Additionally, Telna’s eSIM solution is white-labeled and customizable, enabling MNOs to brand their own digital eSIM storefronts and mobile applications for further revenue opportunities. Its API-first approach ensures flexibility, scalability, and ease of integration. MNOs can connect their systems with the platform’s APIs to exchange data, plan information, and provisioning requests. The platform will then generate the necessary eSIM profile and deliver it directly to the customer’s device, communicating with the MNO’s network to complete the provisioning process.

Gundelfinger continues:

“The flexibility and simplicity of eSIM technology appeals to customers. It will help MNOs to monetize the so called ‘silent roamers’, subscribers that tend to avoid using mobile services while they’re abroad, preferring to rely on WiFi instead. Operators have long sought for a solution to activate silent roamers and recover those revenues but with little success. Now, eSIM offers that solution, allowing MNOs to provide affordable and easy-to-use roaming packages that help customers maintain control over their connectivity.”

Ken Wee, Senior Vice President for Partnership and New Business at Bridge Alliance, said,

“We’re delighted to have Telna join our Bridge Alliance Technology Partnership Programme. We look forward to deepening our partnership in enabling the roaming eSIM distribution ecosystem and to meet emerging needs in new roaming industry trends.”

Telna will be exhibiting at MWC Barcelona 2025 and can be found at Stand 7C31 in Hall 7 of the Fira, Gran Via, exhibition center. Gregory Gundelfinger will be speaking at the GSMA-hosted eSIM Summit—eSIM the connection of the future, which is being held at 14.30 on Wednesday, March 5th, at the Partner Theatre 4, Hall 8.0—4YFN & Partner Theatres.