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T-Mobile US refreshes Ultra Mobile brand to focus on international market

Ultra Mobile—a leading T‑Mobile-owned MVNO—has just rolled out significant upgrades across its full range of plans, maintaining its same price points from 2012, while layering in far more data, expanded international features, and deeper savings through multi-month billing, all on America’s top-rated network. Ultra Mobile plans 

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“At Ultra Mobile, we don’t follow the crowd — we lead with customer-driven improvements,” said Scott Venuti, commercial owner of Ultra Mobile.

“While some wireless carriers are restricting the best deals to new customers or adding hoops to jump through, we’re doing the opposite: giving all of our customers more for less. More data, more international perks and the same low prices. It’s our way of saying, ‘we’ve got you,’ especially when times are tough — just like we’ve been doing since day one.”

What’s Changing — and Why It Matters

Ultra Mobile is upgrading its most popular plans — without raising prices. No catch. No added fees. Just more of what matters. Here are the new plans packed with more data and international features, now available for new and existing customers:

  • $15/mo 500MB Plan (formerly 250MB) — Same. Price. As. Before.
    Includes unlimited nationwide talk and text, unlimited talk to 90+ international destinations and global text to 200+ destinations, Wi-Fi Calling, mobile hotspot and support for SIM or eSIM.
  • $19/mo 4GB Plan (formerly 3GB) — Same. Price. As. Before.
    All the benefits of the 500MB plan, plus unlimited talk and text to and from Mexico and Canada, $1.50/month in international calling credit and a $5 international roaming credit.
  • $24/mo 8GB Plan (formerly 5GB) — Same. Price. As. Before.
    Same benefits as the 4GB plan — now with even more high-speed data.
  • $29/mo 12GB Plan (formerly 10GB) — Same. Price. As. Before.
    Includes all the features of the 8GB plan, with a boosted $5/month international calling credit.
  • $39/mo 24GB Plan (formerly 15GB) — Same. Price. As. Before.
    Includes everything in the 12GB plan, now with 24GB of high-speed data every month and 5GB of high-speed data to use in Mexico.
  • $49/mo Ultra Unlimited Plan (still with no data caps) — Same. Price. As. Before.
    Includes unlimited nationwide talk, text and data (with 10GB hotspot), unlimited talk to 90+ international destinations; global text to 200+ destinations; Wi-Fi Calling and unlimited talk and text to and from Mexico and Canada.

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Now includes:
  • 5GB of high-speed data in Mexico every month
  • $10 in international calling credit every month
  • $10 in international roaming credit usable in 200+ destinations
  • Up to 100 minutes to call nearly anywhere, plus up to 500 texts or 500MB of roaming data abroad
  • $59/mo Ultra Unlimited+ Plan (still with no data caps) — Same. Price. As. Before.


All the features of Ultra Unlimited, upgraded with 25GB of hotspot data and even more global coverage:

  • $15 in international calling credit every month
  • $15 in international roaming credit usable in 200+ destinations
  • Additional value in over 200 international destinations

From China to Colombia to Canada—and across the U.S. and Mexico—Ultra Mobile customers now enjoy even more global benefits included with their plan. And they don’t have to do a thing to get them. All customers are automatically upgraded. Because staying connected—at home or abroad—shouldn’t cost extra.

Final Take

Ultra Mobile’s sweep of changes is bold yet rooted in simplicity: more data, more perks, same low prices. With dramatic enhancements to international features and easy savings on extended plans, it’s a compelling choice for:

  • Budget-conscious users who need basic to moderate data
  • Frequent travelers and families staying connected across borders
  • People looking for uncomplicated plans—no contracts, no surprises, just great value

Best Alternatives to Ultra Mobile for U.S. Users (2025)

Scenario Best Pick
Cheapest long-term plan Mint Mobile
Best international support Google Fi Wireless
Best unlimited + hotspot Visible
Best for families + streaming perks US Mobile
Best for short-term travel (eSIM) Airalo, Nomad, AIRHUB

Ultra Mobile is good, but others offer better data-to-cost ratios or stronger international features, depending on your specific needs.


Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.