Roaming monetization refers to the process of generating revenue from mobile roaming services. Roaming services allow mobile customers to use their mobile phones while traveling outside of their home network coverage area, which is an important part of modern communication and has become a major revenue stream for mobile network operators. roaming monetization roaming monetization

The international data roaming market is especially well positioned for disruption. roaming monetization

Carriers will recognize the revenue opportunities of new roaming business models, such as sponsored offers, content-based plans, and microdata plans, that relieve the pain points that international travelers encounter while roaming.

Legislation, especially that in the European Union, will force operators to lower tariffs, making the cost barrier more digestible for the general consumer traveler. Based on the evolving trends of content-hungry consumers, unlimited data plans, rampant mobile device adoption, and the growing demand for over-the-top services, the carriers in 2018 will embrace new international data roaming business models.

Ways to monetize roaming services

There are several ways that mobile network operators can monetize roaming services, including charging customers for the use of data, voice, and text services while they are roaming. This can include charging a flat fee for a certain amount of data or voice minutes or charging based on usage. Some mobile network operators also offer roaming packages or bundles that include a set amount of data, voice, and text services for a fixed price, which can be a cost-effective option for customers who travel frequently.

Another way to monetize roaming services is through value-added services such as mobile travel insurance, currency conversion services, and travel guides. These services can be offered through partnerships with other companies or by developing the services in-house.

In recent years, mobile network operators have also started to explore new ways to monetize roaming services, such as through the use of machine learning algorithms and big data analysis. This allows them to better understand customer behavior and preferences, and to offer personalized roaming packages and services that are more tailored to the needs of individual customers.

Mobile network operators can also benefit from monetizing roaming services by improving customer loyalty and reducing churn. By providing a high-quality roaming experience, mobile network operators can make it easier for customers to stay connected while they are traveling, which can improve customer satisfaction and reduce the likelihood of customers switching to a competitor.

In conclusion, roaming monetization is an important part of the mobile telecommunications industry and offers several opportunities for mobile network operators to generate revenue and improve customer loyalty. With the growth of digital technologies and the increasing importance of connectivity, the potential for roaming monetization is likely to continue to grow in the future.

Syntonic, a mobile platform and services provider,  unveiled its top predictions for the mobile ecosystem in 2018; read it here. roaming monetization