stc Bahrain has officially launched ‘rova’, a new global travel app and lifetime eSIM solution that’s changing the way travelers connect abroad. Marketed as a digital travel companion for both stc subscribers and non-subscribers, rova aims to simplify connectivity across 35+ countries — making it one of the most ambitious telecom-driven eSIM platforms to emerge from the GCC region.

This move marks a milestone not only for stc Bahrain but for the entire stc Group, as it becomes the first within the group — and in the Gulf region — to roll out a dedicated standalone roaming and eSIM app.

A Lifetime eSIM That Travels With You

What makes rova stand out is its lifetime eSIM — a feature that lets users register once and keep the same digital SIM for future trips. That means no re-registration, no new QR codes, and no swapping between different local or global profiles.

For travelers used to juggling multiple eSIMs or dealing with one-time QR codes from providers like Airalo, Nomad, or Airhub, this is a real game-changer. The lifetime model not only saves time but ensures consistent identity and connectivity — a rarity even among established eSIM marketplaces.

According to Karim Tabbouche, Chief Consumer Officer at stc Bahrain, the launch represents a major step forward:

“rova is a significant development in our commitment to integrate advanced technology to redefine the travel experience. As the first telecom operator in the GCC to launch such a dedicated standalone roaming and eSIM app, we are proud to set a new benchmark for global connectivity.”

Smart, Sustainable, and Seamlessly Digital

The rova app comes with instant eSIM activation, destination-specific data packs, and transparent pricing, removing one of the biggest travel headaches: unpredictable roaming bills. Users can activate a plan in minutes and enjoy uninterrupted service without relying on public Wi-Fi or overpriced airport kiosks.

Another smart angle: rova promotes sustainability. By embracing eSIM-only technology, it reduces plastic waste and eliminates the need for traditional SIM cards — aligning with the growing global shift toward eco-friendly telecom solutions.

Launch Offer: 1 GB for 7 Days at Just 100 Fils

To celebrate the rollout, stc Bahrain is offering an exclusive limited-time promotion — 1 GB for 7 days across GCC countries for just 100 fils, available only through the rova app. Once activated, the profile stays valid for life, making every future trip smoother and cheaper.

The app is now live on both Google Play and the Apple App Store, ready for download worldwide.

A New Benchmark for the GCC — and a Signal to Global Competitors

With rova, stc Bahrain joins the growing league of telecoms entering the direct-to-consumer eSIM space, a market traditionally dominated by startups like Airalo, Ubigi, and Nomad eSIM. However, stc’s advantage lies in its infrastructure, credibility, and regional footprint, which allows it to offer more stable connectivity and localized pricing.

Industry analysts forecast that by 2027, over 80% of mobile devices will be eSIM-enabled (source: GSMA Intelligence), and telecom operators are racing to establish digital-first travel brands before independent eSIM apps capture the market entirely.

Conclusion: The GCC’s Entry Into the Global eSIM Race

With rova, stc Bahrain isn’t just catching up — it’s setting a new regional standard. The lifetime eSIM concept bridges the gap between convenience and innovation, putting stc on the global connectivity map alongside leading players.

While Airalo and Nomad have built loyal international followings, rova’s integration with a major telecom operator gives it a reliability edge—particularly in coverage, billing security, and long-term scalability.

For travelers, this means fewer barriers and smarter, greener ways to stay connected worldwide. For the GCC, it marks the beginning of a new era in digital mobility — one where telecoms finally meet the expectations of the modern, tech-savvy traveler.