The eSIM industry continues to expand as more travelers switch from physical SIM cards to digital connectivity solutions. The newest player joining the field is Soovia, a London-based company offering instant, prepaid mobile data access in over 150 destinations worldwide.

The brand’s mission is straightforward—to make staying connected abroad as easy and predictable as possible. With its clean interface, prepaid model, and QR-based activation, Soovia targets travelers who want a simple, no-surprises alternative to traditional roaming.

A Fully Digital Setup

Soovia’s process mirrors the growing trend of fully digital connectivity. Travelers can purchase a plan on the Soovia website or download the Soovia: Travel eSIM app from the App Store or Google Play.

After selecting a plan, users scan a QR code to install their eSIM profile and connect automatically to a partner network at their destination. No physical SIMs, no store visits, and no long setup steps—the process takes only a few moments.

Plans are prepaid, with data packages ranging from 1GB to 50GB and valid from 1 to 180 days, depending on the user’s travel length. The focus is on transparency and flexibility, allowing travelers to stay in control of their spending without worrying about hidden roaming charges.

Global Reach

Soovia’s coverage currently spans 150+ destinations across Europe, Asia, North America, and the Middle East. The platform includes both local and regional data options, so travelers visiting multiple countries—for example, across the EU or Southeast Asia—can remain connected with a single eSIM plan.

The service supports 4G and 5G networks, depending on availability in each location, and is compatible with most modern dual-SIM smartphones. While Soovia does not yet disclose specific local network partners, the company emphasizes secure activation and automatic connection through trusted global operators.

Built Around Simplicity

Soovia is entering a highly competitive segment dominated by established providers such as Nomad, Airhub, or Ubigi. Instead of competing through complex add-ons or aggressive pricing, Soovia seems to focus on clarity and ease of use.

There are no subscriptions or bundled services—just straightforward data packages and a clean, minimal interface. This makes it a potentially appealing choice for casual travelers, families, or business users who prefer reliable data access without navigating technical details.

The brand’s tagline—essentially a “set it and forget it” approach—highlights its intention to make connectivity feel effortless. Once the eSIM is installed, the connection activates automatically in the background whenever users travel.

A Growing Market

Soovia’s launch comes at a time when demand for digital travel connectivity is surging. According to GSMA Intelligence, eSIM adoption is expected to exceed 3.5 billion connections globally by 2030, driven largely by smartphone manufacturers standardizing eSIM support and travelers seeking flexible alternatives to roaming.

This growth has led to a wave of new entrants in the market—from niche regional providers to global travel brands integrating eSIMs into their offerings. Soovia’s arrival signals continued momentum in the space and highlights how digital-first connectivity is becoming a core part of modern travel planning.

Outlook

While Soovia’s offering is not radically different from existing competitors, it represents a clean, user-friendly addition to the global eSIM landscape. Its design and product structure align with what many travelers now expect: instant setup, clear pricing, and dependable mobile data wherever they go.

As the eSIM market continues to evolve, Soovia’s challenge will be to define what makes it distinct—whether through regional partnerships, enhanced customer experience, or tailored plans for frequent travelers and digital nomads.

For now, Soovia adds another solid option to the growing list of digital connectivity providers, reflecting the broader shift toward borderless, app-based travel solutions that prioritize convenience and control.