SK Telecom (hereinafter SKT) announced on the 26th that its new concept roaming data sharing service, “family roaming,” has surpassed 2 million users. More about the SK Telecom Family Roaming Offer, find out below.

“Family roaming” allows one family member to subscribe to SKT’s roaming product “baro plan” and, with an additional payment of 3,000 won, up to five family members can share roaming data. All family members included in the plan can also use baro voice calls and texts free of charge through A. phone.

SKT noted that “family roaming” surpassed 1 million users just 11 months after launching the service on June 29 last year. It has shown significant growth by reaching 2 million users about seven months later. Furthermore, after the launch of “family roaming,” 870,000 households have used the service, with over 78% of households using roaming opting for “family roaming.”.

SK Telecom Family Roaming Offer

SKT analyzed that among the representative subscribers of “family roaming,” the proportion choosing a high-capacity “baro plan” of 6GB or more is about 1.6 times higher than that of individual roaming users, and actual data usage is 1.7 times higher for “family roaming” users compared to individual users.

A notable characteristic of “family roaming” is the higher proportion of female and teenage customers than all roaming plan users. Among the users of “family roaming,” the percentage of women is 56% (1.4 times higher than individual users), while the teenage percentage is 13% (6.8 times higher than individual users).

“Family roaming” customers can enjoy roaming services at a more affordable rate through various events and benefit programs offered by SKT. Recently, SKT has been running the “first roaming data 4 times” event targeting customers who have not used T roaming for the past 60 months, allowing them to use the existing prices of “baro 3GB·6GB” plans for the new “baro first roaming 12GB·24GB” plans starting in December.

Additionally, an event is ongoing until June next year, during which all customers using the baro plan can receive a 10,000 won T roaming coupon and 10,000 points on Naver Pay instantly when they spend more than 20,000 won through “Naver Pay overseas QR payment.”

Furthermore, SKT is also operating the “club T roaming” program, which offers various partnership benefits, including a “baro 1GB free recharge” voucher, travel insurance discounts before and after departure, duty-free discounts, favorable exchange rates, taxi discounts, and a 5,000 won discount at Olive Young. Anyone subscribed to the baro plan can utilize the “club T roaming”.

Yoon Jae-woong, head of SKT marketing strategy division, stated,

“Now, ‘family roaming’ has become an essential item for family trips for SKT customers” and added, “We will continue to introduce various benefits to ensure that SKT customers can use roaming services without burden.”