Revolut, a UK fintech leader, has unveiled phone plans, making them the first financial services firm in the country and among the first globally to offer such a service. The digital banking and payments unicorn said it will start offering eSIM ‘s — SIM cards that can be stored virtually rather than in physical form on the device—this week. The plans will begin rolling out to users in the coming days.  Revolut eSIM Travel

Customers on Revolut’s basic app experience without any subscription can get a standard eSIM plan that allows them to access their Revolut app so that they can top up their phone as and when needed. For instance, if a Revolut user arrives at an airport and runs out of data on their current SIM provider, they can still access features on their Revolut app free of charge and top up their data as usual.

Revolut customers on the company’s £55 ($69.47) a month premium Ultra package will get 3GB of data to use globally, with a rolling refresh every month. That means that they will not have to worry about unexpected roaming charges when entering another country.

Here are the current Revolut package prices:

Revolut users without an Ultra subscription can get an introductory offer of 100MB of free data if they apply before May 1. The offer is valid for seven days, after which they’ll have to upgrade to Ultra if they want to keep using the eSIM.

The cost of using mobile data overseas has increased for Brits in recent years. Several mobile carriers, including BT, Vodafone, and Three, have reintroduced roaming charges since the U.K. left the European Union. Brits were previously able to travel across the EU without incurring roaming fees. Meanwhile, most mobile carriers don’t include free data in non-EU countries as part of their standard plans.

Revolut goes all-in: Launches eSIM with 1Global Revolut eSIM Travel

Revolut has partnered with U.K. mobile network operator 1Global, formerly known as Truphone, to launch its eSIM.

Tara Massoudi, general manager of premium products at Revolut, said the decision for Revolut to launch eSIMs was to turn the company into more of an all-encompassing “super app” with services spanning bank accounts, currency exchange, insurance, travel bookings, and airport lounge passes.

“Our ambition is very much to be the financial super app,” Massoudi told CNBC. “This is really in that direction. Travel is a huge value prop that we’ve always had, and it’s still remained super important for our users,” Massoudi added. “So it’s important that we continue to innovate in that space.”

Launching phone plans is a rare step for a financial services firm. Plenty of challenger banks have bundled new services into their apps to give consumers more of a reason to use them over alternatives. The aim is to pull in a stickier customer base over the long term.

Retail spending on travel connectivity services, including roaming packages and travel SIMs, is expected to rise to over $30 billion by 2028, according to roaming and connectivity market intelligence and consulting firm Kaleido Intelligence.

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