This initiative will be launched at the beginning of the 2022 season at the receptions of the six hotels in the resort. In this way, guests who prefer this payment option will be able to carry out their transactions in a flexible, simple, and secure way by using Bitcoin. This has been chosen as the virtual currency that will be accepted in the initial stages.

The project has been developed as part of the company’s strategic drive for innovation and digitalization.

In this sense, Managing Director of PortAventura World, David García Blancas, explained that “the push for initiatives such as this one allows us to become aligned with the latest trends and satisfy the needs of our guests; factors that are essential in order to strengthen our position as a leading company and innovator in the entertainment industry“. The use of cryptocurrency in commerce has become a trend, having been incorporated by internationally renowned companies in recent months in all fields.

Mr. García Blancas also reminded “at PortAventura World we are deeply immersed in a process of digital acceleration with the aim of improving the experience of our visitors and continuing to promote new and innovative ways of entertainment”. 

For this purpose, the resort invests in technological and digital transformation initiatives in order to continue evolving towards a management model that is in line with the latest consumer trends. In this way, PortAventura World continues to strengthen further the online channel, promoting the development of the website and the app, and reinforcing the use of digital tools within the park to improve the customer experience. portaventura bitcoin

PortAventura World is a massive entertainment resort located in Salou and Vila-seca, Catalonia, Spain. It holds the title of the most visited theme park in Spain, bringing in around 5.3 million visitors annually, and ranks sixth among the most visited theme parks in all of Europe.

The resort itself is a combination of three distinct parks:

• PortAventura Park: The original theme park, PortAventura Park, is built around six different themed areas, each representing a unique part of the world. These areas include Mediterrània, Polynesia, China, Far West, México, and SésamoAventura (Sesame Street). The park offers a variety of rides, shows, and restaurants, making it a great destination for families and thrill-seekers alike.
• Caribe Aquatic Park: This water park features a Caribbean theme, complete with palm trees, beaches, and reggae music. It boasts 16 water attractions and slides, along with a variety of shops and restaurants.
• Ferrari Land: Opened in 2017, Ferrari Land is a park dedicated to the world-famous Italian sports car manufacturer. The park features rides, shows, restaurants, and shops all centered around the Ferrari brand and Formula One racing.

In addition to the three parks, PortAventura World also includes six hotels, a convention center, and an RV park. The resort is conveniently located near Reus Airport, which is just a 15-minute drive away. Barcelona Airport is also within an hour’s drive.