Nomad eSIM is closing the year with a move that feels like a direct answer to how people actually travel today. The company has introduced its first-ever Christmas Value Bundle, a limited-time bulk-data offer available from 1–31 December that lets travellers buy data in advance and keep it valid for a full 12 months. With savings of up to 50% across 58 destinations, this isn’t just another seasonal promotion — it’s a strategic shift in how eSIMs can be planned, purchased, and used throughout an entire travel year.

For years, eSIMs have been a last-minute travel essential: something checked off a to-do list right before boarding a flight. Nomad’s new extended validity approach intentionally disrupts that habit, turning the eSIM into something travellers can organise proactively rather than reactively.

Moving From Last-Minute Purchases to Long-Term Travel Planning

Until now, most eSIM providers have operated around short activation and expiry windows. That model naturally encouraged spontaneous, trip-specific buying—convenient, yes, but not always cost-efficient or predictable.

Nomad’s 12-month validity flips this behavior on its head. Travellers can now stock up on data the same way they plan flights, accommodation, or annual travel budgets. Whether someone travels once, three times, or ten times a year, pre-purchased data becomes a resource they can draw from whenever they need it.

Nomad says this shift is very much intentional.

“People want simple ways to stay connected,” the company explained. “The Value Bundle lets them secure data in advance, save money, and use it whenever their plans take shape. It adds certainty to the entire travel cycle.”

Louis Sim, Nomad’s Head of Global Marketing, echoed that sentiment, saying:

“Travellers want connection options that are predictable, flexible, and cost-efficient. The Christmas Value Bundle lets users buy data in advance, lock in meaningful savings, and activate it whenever their travel plans fall into place.”

In a market where roaming unpredictability and data shocks still dominate complaint lists, the idea of a predictable, stockpiled connection option will resonate with many.

How the Christmas Value Bundle Works

Each bundle allows users to purchase a large pool of data—50GB, 80GB, 100GB, or 200GB—for a specific destination or region. Travellers can then “break down” this pool into smaller individual eSIMs of 5GB, 10GB, 20GB, or 50GB.

Every one of those smaller units is delivered as a separate eSIM and can be shared easily with family, friends, or travel companions. For groups planning multi-city trips, students visiting home, or business travellers bouncing between regions, this structure offers flexibility that fits real-life travel behaviour.

Nomad says this model mirrors how people move across borders today. Frequent flyers, remote workers, exchange students, and families split between countries often find themselves travelling multiple times a year. A long-validity data reserve simply matches that rhythm.

The Advantages at a Glance

Cost savings and practical benefits

• Up to 50% savings compared to buying single eSIMs
• Ideal for frequent travellers, business travellers, students, and digital nomads
• Shareable with groups
• Activation valid for up to 12 months
• Immediate delivery via app or email

A simple example: The 50GB APAC Value Bundle costs USD 75. Buying those same gigabytes as individual eSIMs would cost USD 148. The bundle nearly halves the price — and adds the benefit of long-term flexibility.

Destinations Covered

Travellers can pick from ten different sets covering 58 countries, including:

• Europe
• United States
• China
• Japan
• Turkey
• United Kingdom
• Italy
• Spain
• A 21-country APAC region

The Christmas Value Bundle is available only through the Nomad website and the Nomad app until 31 December.

Nomad’s Market Position and the Bigger Trend

Nomad’s Christmas Value Bundle arrives at a moment when eSIM competition is intensifying globally—and long-validity products are emerging as a clear differentiator. Brands such as Airalo, Airhub, and Yesim have focused primarily on short-term tourist packages, while only a few players, like GigSky or Ubigi, have experimented with longer-duration plans aimed at frequent travellers and there are eSIM providers like KeepGo with plans with no expiration. However, even among these, bulk-buy annual data with modular breakdown options is still rare.

Industry studies from GSMA Intelligence and Juniper Research show that multi-trip travellers, business travellers, and digital nomads increasingly seek predictable, subscription-like connectivity rather than one-off packages. GSMA’s 2024 Global eSIM Consumer Report highlighted that over 60% of international travellers prefer buying connectivity ahead of time when reliability and cost transparency are guaranteed.

Nomad’s move leans directly into that shift. Rather than just selling data, the company is selling planning. It’s selling certainty. And in a travel landscape reshaped by flexible work, shifting borders, and multi-trip lifestyles, certainty is a valuable commodity.

The Christmas Value Bundle is limited to December, but if uptake proves strong, it wouldn’t be surprising to see this become a permanent category — not only for Nomad, but across the market. When one major provider changes how people think about eSIM validity, others tend to follow.

For travellers who want more control over how they manage connectivity—and for an industry searching for products that feel genuinely useful, not just promotional—Nomad’s new bundle is a noteworthy step forward.

If the broader market embraces long-validity, bulk-data models in 2025, this December launch might be remembered not as a seasonal offer, but as the moment eSIM purchasing behaviour finally began to evolve.