Nokia And Telia Launch 5G Network In Largest Shopping Center In The Nordics
5G technology is extremely well suited for malls, stadiums and other locations gathering large crowds of users. The technology offers faster connections and more capacity to customers and caters to opportunities to create enhanced user experiences for entrepreneurs and service providers. Nokia And Telia 5g
Telia’s mobile networks at the mall represent the latest 5G technology. Internal coverage at the mall is built with small cell base stations that bring the connections closer to users. Small cells, with their compact coverage area, offer low latency and an increased capacity of 5G with lower power and energy consumption.
Enabled by Nokia’s 5G base stations and small cell technology, the network will deliver huge capacity, low latency and reliable connectivity. In doing so, it will give retailers and entrepreneurs the chance to test, develop and implement novel retail and lifestyle experiences.
The retail industry is set to be one of the big beneficiaries of 5G, Nokia said
In store, retailers will be able to utilize AR and VR, facial and video recognition, and tailored in-store signage and entertainment experiences. 5G will also enable greater control over stock levels and supply chain, improved customer insights thanks to video analytics of customer behavior, and in-store robotics to better handle item movements and placements in the retail environment.
Ari Kynäslahti, Head of Mobile Networks Product Management at Nokia, said: “We are seeing increased demand for better connectivity at shopping centers, stadiums and large events, which is why the 5G network rollout at the Mall of Tripla is a milestone for both Nokia and Telia. I am particularly proud of the way our 5G AirScale Indoor Radio small cells have been able to be discretely installed inside the mall for excellent, seamless indoor coverage. The retail industry has the potential to be one of the big beneficiaries of 5G and we are excited to see how consumers and businesses benefit from this 5G network at the largest shopping center in the Nordics.”
Janne Koistinen, Director, 5G program at Telia Finland, said: “The Mall of Tripla is an excellent example of how to build a modern smart city. It was always clear to us that the mall and Telia Finland’s new head office would be one of the initial building blocks of our 5G network.”
Flagship store and Telia’s new home in Helsinki
Telia has opened a new flagship store in Mall of Tripla, and in Q1/2020 the site will also accommodate Telia Finland’s headquarters. The Mall of Tripla store is Finland’s largest Telia Shop, designed for all kinds of customer interaction.
The store includes a large lounge area, where customers can relax in front of Telia TV. There is a multifunction area for events, service points for Telia Help and business customers and a Telia Esports Series section.
During the opening weekend, Telia’s newly launched 5G subscriptions and devices will be displayed in the store along other new products and services.
