Marriott International Signs Agreement To Bring The Ritz-Carlton To Serbia
Marriott International, Inc., announced that it has signed an agreement with Danube Riverside d.o.o. Beograd to introduce the Ritz-Carlton brand in Serbia.
Anticipated to welcome guests in 2027, The Ritz-Carlton, Belgrade will bring the brand’s legendary service and elegant design to the capital city.
“Serbia continues to grow as an important business and leisure destination, and the signing of The Ritz-Carlton, Belgrade reflects our commitment to expand our portfolio of brands and experiences in its progressive capital and the broader region,” says Sandeep Walia, Chief Operating Officer, Middle East & Luxury, Europe, Middle East & Africa. “We look forward to working with Danube Riverside d.o.o. Beograd to provide travellers to the country and local guests alike with Ritz-Carlton’s legendary service, thoughtful innovation and distinctive luxury experiences.”
The Ritz-Carlton, Belgrade – Serbia is expected to feature 193 elegantly appointed guestrooms and suites, along with the Ritz-Carlton Club experience and two distinct dining venues. Plans for the property include a range of facilities such as an indoor swimming pool, fitness centre, and spa, along with more than 1,700 square meters of meeting and event space.
“We are honored to collaborate with Marriott International to bring the Ritz-Carlton brand to Serbia, a global symbol of luxury and quality. On the site of the former Hotel Jugoslavija, a modern complex will rise becoming a prestigious new destination in Belgrade designed for both our fellow citizens and tourists from around the world. The Ritz-Carlton, Belgrade will be the centerpiece of a project that also includes residential and office towers, a conference center, a marina, and a promenade. We believe this project will bring new energy to Belgrade and strengthen its position on the global map of luxury destinations,” said Ivan Bošnjak, Director of Millennium Team and Representative of Danube Riverside d.o.o. Beograd.
The hotel will be situated on the Nikola Tesla Boulevard, right on the Danube riverfront, close to government institutions and the business district. The location will also provide convenient access to Stark Arena, Sava Congress Center, and Belgrade’s old town. The newly built property is planned to be a part of the site revitalization of the former Hotel Jugoslavija, bringing this famous location back to life.
Serbia, with its strategic location at the crossroads of Central and Southeast Europe, offers a growing business environment, competitive costs, and a robust startup ecosystem. Its capital, Belgrade, blends historical charm with vibrant nightlife, cultural landmarks, and modern infrastructure, making it an appealing destination for both business and leisure travelers.
Marriott International’s portfolio in Serbia currently includes 4 properties: The St. Regis Belgrade, Sheraton Novi Sad, Courtyard by Marriott Belgrade City Center, and Moxy Belgrade.
About the Ritz-Carlton Hotel Company
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC, currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, the Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand’s legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits, including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company’s social and environmental responsibility program.
