Travelier, a frontrunner in digitizing land and sea travel, has recently acquired DeÔnibus, a heavyweight in Brazil’s online bus ticketing space. Latin america Bus Ticketing 

This strategic maneuver strengthens Travelier’s foothold in Latin America, propelling them towards becoming the single point of access for intercity travel across the globe.

DeÔnibus: A Brazilian Bus Ticketing Powerhouse

Founded in 2012 (initially as “Brazil by bus”), DeÔnibus, rebranded in 2018 to target domestic travelers, is the brainchild of siblings Breno Moraes (CEO) and Mariana Malveira (Head of Tech & Customer Service). Prior to Travelier’s acquisition, DeÔnibus secured funding of USD 700,000 from ACE Ventures, an early-stage venture capital firm, alongside angel investors.

The company has established itself as a dominant force within the Brazilian bus travel industry. With a network exceeding 300 operators connected to over 36,000 routes, DeÔnibus boasts an 80% geographical coverage in Brazil, serving a staggering 30 million travelers annually. Their exceptional customer satisfaction is reflected in their impressive Net Promoter Score (NPS) of +72.

Unlocking Growth Potential in a Thriving Market

Brazil presents a significant opportunity for online bus ticketing. The Brazilian bus travel market is a global giant, generating over $2 billion USD in annual revenue. While online purchases account for half of all international travel bookings in Brazil, only 30% of bus tickets are purchased online. This untapped potential fuels Travelier’s vision to capture a dominant market share in this region.

“The bus travel market in Brazil has been undergoing a metamorphosis in recent years, driven by evolving traveler purchasing habits, digitalization and modernization of the sector, and regulatory changes. Online sales penetration has been on a sharp upward trajectory year after year and is expected to surpass 50% of total sales within the next 2 to 3 years. When we commenced operations in 2012, online sales represented a mere 3% of sales,” remarked Breno Moraes, DeÔnibus Co-Founder and CEO.

Building a Unified Transportation Network in Latin America

This acquisition follows Travelier’s investment in Plataforma 10, Argentina’s leading online transportation brand, two years ago. These strategic moves solidify Travelier’s commitment to comprehensive coverage across Latin America.

The company intends to leverage its centralized technology hub as a competitive edge for success in the region. Launched in 2023, this centralized hub facilitates a seamless booking experience across all subsidiaries and partners through a single API. This empowers partnerships with online travel agencies (OTAs) and affiliates by providing them with a broader spectrum of transportation services via a single integration point. Latin america Bus Ticketing 

A Winning Combination: Travelier’s Capabilities and DeÔnibus’ Local Expertise

The acquisition aligns perfectly with Travelier’s vision of becoming the global leader in intercity land and sea transportation. Their existing portfolio encompasses five B2C brands and two TMS brands spanning Asia, Europe, Latin America, and Africa. Travelier recognizes DeÔnibus’s strong position and believes the company is poised to dominate the Brazilian market.

“We’ve been keeping a close eye on the Brazilian market for quite some time, meticulously evaluating the landscape, the players, and the potential. DeÔnibus possesses a solid foundation, aligns culturally with the Travelier group, and boasts significant scaling potential. I’m incredibly confident about our new journey together,” says Noam Toister, Travelier Co-Founder and CEO.

Continued Growth and Decentralized Leadership

Travelier has acquired 100% of DeÔnibus shares. DeÔnibus is projected to maintain its impressive 50% year-over-year growth trajectory, fueled by Travelier’s extensive resources and capabilities. Breno Moraes, DeÔnibus’s co-founder and CEO, will continue to lead the company, ensuring a smooth transition and capitalizing on Travelier’s support to achieve even greater success.

This investment also unlocks opportunities for Travelier to penetrate the Brazilian market with Sisorg, its Latam-based TMS (Transportation Management System), solidifying its leadership position across all transportation technology services in Brazil.

About Travelier Latin america Bus Ticketing 

Formerly known as Bookaway Group, Travelier is a travel-tech company revolutionizing land and sea transportation for travelers. Travelier’s network of digital platforms allows customers to instantly purchase intercity tickets to ferries, buses, and trains in often-complex local markets, enabling stress-free travel across the globe. Established in 2017, Travelier has bridged the gap between international travelers and local transportation suppliers, empowering suppliers to grow their businesses while simultaneously easing travel anxiety for consumers. Travelier’s mission to facilitate unforgettable journeys is not only at the core of their proprietary platform but extends across their diverse range of subsidiaries – Bookaway.com, Getbybus servicing the Balkans, 12Go in Southeast Asia, SeatOS for the Asia Pacific market, and Plataforma10, DeÔnibus and Sisorg servicing Latin America. For more information, visit Travelier.com

About DeÔnibus

Founded by brothers Breno Moraes and Mariana Malveira over a decade ago, DeÔnibus is a prominent player in Brazil’s bus travel marketplace. Boasting over 300 registered bus operators and offering thousands of routes, the company is dedicated to crafting a unique experience for road travelers. DeÔnibus has served more than 7 million travelers in Brazil and acts as a technological partner for numerous bus companies, bus stations, and travel agencies across the country.

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