Instagram, the social media giant owned by Meta Platforms (formerly Facebook), has revolutionized the way we connect, share, and consume content. With over 2 billion monthly active users, Instagram boasts a staggering reach and engagement, making it a prime destination for businesses, influencers, and individuals alike. ig stats

Instagram’s addictive features, such as an endless supply of fun filters and “positive vibes” content, successfully keep users engaged and entertained. Under the surface, however, lies a hidden gem: Instagram has established itself as the foundation for today’s burgeoning content creator and influencer industry, allowing aspiring individuals to transform their passion into a thriving career. This demonstrates that the platform offers more than just a carefully crafted window into the world; it is a dynamic hub where individuals can showcase their creativity, connect with a global audience, and pursue their dreams.

To fully comprehend the impact of Instagram, let’s delve into some of the most compelling statistics that paint a vivid picture of its influence and growth in 2024.

1. User Demographics:

Age

Instagram’s most active users are between the ages of 18 and 29, making up 49% of the total user base. However, the platform continues to attract users from all age groups, with a growing presence among older demographics.

Despite being one of the most used social media platforms in the world, Instagram’s year-on-year user growth is below that of its competitors. As of January 2023, Instagram’s user growth was -10.8 percent, while Snapchat and Pinterest witnessed year-over-year growth of 13.9 and 7.5 percent, respectively. It is predicted that by 2025, Gen Z users will choose Snapchat and TikTok over Instagram.

Instagram users want much more varied types of content from the platform than simply picture-perfect shots, indicating that the social network may need to keep evolving to satisfy the needs of younger users.

Gender

Instagram is evenly split between male (49.3%) and female (50.7%) users. This gender parity reflects the platform’s widespread appeal and inclusivity.

Location

Instagram boasts two million global users as of early 2023, giving Facebook and YouTube some much-needed competition. Instagram users are spread across the globe, with the highest concentration in Asia (52.8%), followed by Europe (28.7%) and North America (12.3%). The country with the largest Instagram audience is India, which has about 230 million users. With 143 million and 113 million users, respectively, the United States and Brazil rank second and third. This global reach allows businesses to connect with a diverse audience across borders.

2. Instagram app download statistics ig stats

Instagram was the most downloaded app of 2022, with a total of 547 million downloads (Statista, 2023).

Leading social media apps worldwide in 2022, by downloads. Source: Statista, 2023).

Besides Facebook, this is one other app that has consistently maintained the top five position with the number of downloads for the last couple of years. The numbers are quite impressive, even with the entry of other more recent apps like TikTok.

3. How much time do users spend on Instagram?

Instagram users spent an average of 30.1 minutes per day on the platform in 2022, and the average time spent on Instagram per day in 2023 was 53 minutes.

Average time spent on social media in 2022, by platform. (Source: Oberlo)

4. Usage Patterns:

• Device Usage: Mobile devices are the primary means of accessing Instagram, with 94.3% of users accessing the platform through their smartphones. This highlights the platform’s portability and ease of use on mobile devices.

• Average Time Spent: Instagram users spend an average of 53 minutes per day on the platform, indicating a high level of engagement and interaction. This time spent translates into significant opportunities for businesses to reach their target audience.

• Content Consumption: Photos and videos are the most popular forms of content on Instagram, with 95% of users consuming visual content daily. This visual focus aligns with Instagram’s core strengths in storytelling and visual storytelling.

5. Business Adoption and Impact: ig stats

• Business Presence: Over 200 million businesses have established an official Instagram presence, demonstrating the platform’s value for businesses of all sizes. 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions. 

• Engagement Rates: Instagram businesses enjoy relatively high engagement rates, with an average of 1.6%. This engagement indicates that users are actively interacting with business content on the platform.

• Business Growth: Businesses using Instagram report a 30% increase in brand awareness and a 23% boost in website traffic. These metrics highlight the platform’s effectiveness in driving business growth.

6. Advertising and Influencer Marketing:

• Advertising Reach: Instagram boasts an impressive advertising reach of 3.2 billion people every month. This vast reach provides businesses with a wide audience for their advertising campaigns.

• Average CPC and CPM: The average cost per click (CPC) for Instagram ads is $0.70, and the average cost per mille (CPM) is $4.00. These costs are relatively affordable compared to other advertising platforms.

• Conversion Rate: The average conversion rate for Instagram ads is 2.4%, indicating that these ads are effective in driving conversions.

• Influencer Marketing: Influencer marketing remains a popular strategy on Instagram, with 63% of businesses using influencers to promote their products and services. There are more than 500,000 active influencers on Instagram.

7. Stories and Shopping: ig stats

• Stories Engagement: Instagram Stories are a highly engaging feature, with over 1 billion Stories viewed daily. This engagement translates into a valuable opportunity for businesses to connect with their audience. Instagram stories are viewed by 70% of Gen Z, while 59% of Millennials watch them (Techjury, 2023), which opens up a whole new untapped market for advertisers who haven’t used Stories yet if their audience is predominantly younger and spend time on Instagram.

• Product Tags: Over 1 billion product tags are used on Instagram Stories, demonstrating the platform’s potential for eCommerce.

• Shopping Feature: The Shopping feature allows businesses to directly sell products from their Instagram posts and Stories, providing a seamless shopping experience for users.

Instagram has been very successful in monetizing its massive user base

According to a recent report, Instagram’s ad revenues are expected to hit $59.6 billion in 2024. Given an estimated 1.4 billion users worldwide, Instagram’s revenue per user averages around $43, while Facebook’s is estimated at $36.

Instagram’s ad revenues from 2024 represent a 17.9% increase from 2023, when Instagram’s annual revenues from ads totaled $50.6 billion, the first time they exceeded the $50 billion milestone. ig stats

In conclusion, Instagram’s statistics paint a compelling picture of its dominance in the social media landscape. With its vast user base, high engagement rates, and effective advertising tools, Instagram offers businesses unparalleled opportunities to reach their target audience, drive brand awareness, and generate sales. As Instagram continues to evolve and expand its features, its impact on businesses and individuals will undoubtedly grow even stronger. And if we know that the percentage of the global population that uses Instagram is 28%, there is enough space for further growth!