Infobip partners with Google on RCS rollout in Brazil

Croatian messaging platform company Infobip has partnered with Google and local mobile operators for the rollout of Rich Business Messaging (RBM) in Brazil. google rcs brazil


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The new messaging platform allows the creation of personalized messages, improving the consumer experience.

Texting changed the way we communicate, but it’s out of date. Today we want messaging that lets us do things like share high-res photos and larger files, chat with a group, know when messages are read, or make video calls.

Rich Communication Services (RCS) makes all this possible, and now the mobile industry is coming together to bring it to users everywhere.

RCS is an upgrade to the standard SMS messaging feature set that exists on all smartphones. It adds typing indicators, read receipts, emoji reactions, support for higher-quality file sharing, and so on. In essence, it turns basic SMS into instant messaging and makes the Messages app an iMessage and WhatsApp competitor. While it is typically carrier-dependent, Google has opted to take on that burden for now while carriers get their act together. google rcs brazil

Rich Communication Services -RCS google rcs brazil

RCS (Rich Communication Services) is a next-generation messaging standard that is designed to enhance traditional text messaging (SMS) and MMS services. It offers a range of advanced features and functionalities, including the ability to send high-quality multimedia messages, share files, and make group chats.

RCS is designed to be an alternative to over-the-top (OTT) messaging apps like WhatsApp and Facebook Messenger, offering users a similar experience but with the convenience and reliability of a carrier-based service. This means that RCS messages can be sent and received just like traditional text messages, but with added features and functionalities.

One of the key advantages of RCS is its integration with the existing mobile network infrastructure, which allows for faster and more reliable messaging compared to OTT services that rely on the public internet. Additionally, RCS is available to all users with a compatible device, regardless of their service provider or location, making it a truly universal messaging standard.

Another advantage of RCS is its ability to enhance the messaging experience for both individual users and businesses. For individual users, RCS offers a range of advanced features, including high-quality multimedia messaging, file sharing, and group chats, making it a more engaging and interactive messaging experience. For businesses, RCS offers a range of features and functionalities that are designed to enhance customer engagement and interaction, including the ability to send rich multimedia messages, interact with customers in real time, and track the success of messaging campaigns. google rcs brazil

In terms of availability, RCS is supported by a growing number of carriers and manufacturers worldwide, including major players like Google, Samsung, and Huawei. The adoption of RCS is expected to continue to grow as more carriers and manufacturers adopt the standard and more users discover the benefits of advanced messaging.

Overall, RCS is a next-generation messaging standard that is designed to enhance the traditional texting experience and provide users with a more engaging, interactive, and convenient messaging experience. With its range of advanced features and functionalities, integration with existing mobile network infrastructure, and support from leading carriers and manufacturers, RCS is well-positioned to become the dominant messaging standard of the future.



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