Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform as a Service (CPaaS) technology localized for the Japanese market.

As communication needs evolve, businesses and brands increasingly seek innovative solutions to enhance customer engagement and meet communication requirements. This partnership combines the SMS and Voice quality of NTT group, the largest SMS provider in Japan, with Infobip’s market-leading CPaaS technology, delivering cutting-edge no-code omnichannel solutions and customer engagement solution Moments alongside its generative AI platform AI Hub.

Through the collaboration with NTT, Infobip supports the Japanese market with a jointly localized CPaaS platform, providing services and payment options in Japanese. The platform is designed to seamlessly integrate with existing business systems, supporting SMS use cases and Voice services that are part of NTT Com Online’s offering to its customers. The partnership will add new channels such as webRTC, live-chat, and international SMS and Voice for the Japanese market.

Infobip is recognized as a global CPaaS leader by analyst firms such as Gartner and Metrigy. It is a trusted partner of multinationals like Microsoft, Apple, Meta, and Adobe, alongside innovative scale-ups such as Uber.

Yoshie Tsukamoto, President and CEO at NTT Com Online, said:

 “We are excited to launch NTT CPaaS in collaboration with Infobip and hold the highest regard for Infobip’s technical excellence. NTT CPaaS is a communication platform built on three layers of top-tier services: highly reliable SMS and Voice solutions provided by NTT Com Online, world-class communication application technology from Infobip, and NTT Com Online’s extensive expertise in solutions and support within the Japanese market. We are dedicated to empowering businesses to enhance customer experiences by enabling seamless omnichannel communication with their end users through NTT CPaaS.”

Silvio Kutić, CEO at Infobip, said:

“Together with NTT Com Online, we are bringing transformative CPaaS solutions to Japan, enabling businesses to deliver omnichannel experiences that enhance customer engagement, drive innovation, and adapt to evolving communication needs in a connected world. We are excited to contribute our expertise and work closely with NTT to set new benchmarks in communication technology. We look forward to building and innovating together, delivering value for businesses in their digital transformation.”

Conclusion Infobip Japan

The partnership between Infobip and NTT Com Online represents more than just a technological integration—it reflects a broader trend in the global CPaaS market, where businesses are rapidly adopting AI-powered and omnichannel solutions to meet evolving customer expectations. As enterprises seek more seamless and localized communication experiences, this collaboration positions Japan at the forefront of CPaaS innovation, aligning with the increasing global demand for embedded communications.

According to Juniper Research, the CPaaS market is projected to surpass $29 billion by 2025, driven by AI, automation, and rich omnichannel experiences. Infobip’s expertise in AI-powered engagement tools, combined with NTT’s dominance in Japan’s telecom sector, mirrors a global shift where enterprises move beyond traditional SMS and Voice to embrace AI-driven chatbots, WebRTC, and intelligent automation. Similar expansions by players like Twilio and Sinch demonstrate how CPaaS providers are evolving into full-fledged customer engagement platforms, integrating AI to enhance personalization and automation.

Another critical aspect is the role of AI in CPaaS. With generative AI revolutionizing customer interactions, platforms like AI Hub—Infobip’s AI-powered engagement solution—will likely shape the future of automated and hyper-personalized communication. Gartner predicts that by 2026, 60% of CPaaS providers will include AI-driven personalization capabilities, making partnerships like this essential for staying competitive.

This collaboration also highlights a strategic shift towards regional CPaaS expansion, with localized services tailored to specific markets. Just as China has its own WeChat ecosystem and Southeast Asia is seeing the rise of Grab and Gojek’s in-app communications, Japan’s unique digital landscape requires a CPaaS approach adapted to local business needs. By integrating payment solutions and expanding communication channels, NTT CPaaS is well-positioned to become a key player in Japan’s enterprise communication ecosystem.

Looking ahead, we can expect more AI-powered, no-code, and low-code CPaaS solutions to dominate the market, empowering businesses of all sizes to streamline customer interactions. With this partnership, Infobip and NTT are not just launching a platform—they are setting the foundation for the next generation of intelligent, omnichannel communication in Japan and beyond.