This year the famous Vertical Tour format triples, launching a new formula after the very successful summer and winter editions: the new creature of Event’s Way will be called “Urban” and will touch the main Italian squares for a total of 18 days of pure fun. This hugely successful format rises to 23 editions (13 winter, 9 summer and 1 Urban) which, even in a complicated moment like the present one, brings fun and relaxation throughout the boot in compliance with safety regulations. iliad urban tour

The first stop will be in Bari (May 14-15), followed by Cagliari, Palermo, Salerno, Rome, Pescara, Monza, Turin and Genoa. The cities will pulsate to the rhythm of the entertainment of the Tour, animating the squares of the Peninsula with the true Urban spirit capable of uniting a completely transversal target.

Title Partner of the event is iliad, the operator who revolutionized the telecommunications market, which now has over 8.5 million users. As evidence of the continuous growth of the format and its success, iliad returns to be the protagonist after the Summer Tour 2021 to promote iliadbox, the light and round fiber launched on the market at the end of January.

Media partner of excellence for this spring edition, the Warner Bros. Discovery Group , in addition to discovery + , the group’s oct service: TV spots and significant media coverage will be provided to promote and accompany the new Tour.

The winning formula of this edition is “Moving the City”, able to catalyze the interest of a heterogeneous audience: a large truck hospitality will be at the center of the Village and this will give ample space to Casa iliad, the setting for various equipped environments such as the kitchen , where real live cooking shows will be organized thanks to the participation of the faces of Food Network (channel 33) known to the general television audience, from Francesco Aquila (protagonist of “Il volo dell’Aquila”) to Giusina in Cucina (alias Giusi Battaglia, protagonist on TV and on social networks), without forgetting Mocho(aka Massimo Novati, the king of American cuisine).

iliad Vertical Urban Tour will be, as usual, with totally free and free admission (from 10 to 20) and with a schedule full of activities distributed throughout the day.

The “living room” of the truck will be where the meetings with the characters of the main Warner Bros. Discovery programs and the speakers and the official deejays of the Tour will alternate .

Great news, the Beauty area , with a color analysis expert who will dispense invaluable advice on how to guide the choice of shades and color combinations of make-up and clothes based on individual physical characteristics, in particular the tone and undertone of the skin. There will be, in some stages, a Hair Styling space, which will host Alessandro Maritato, talent and host of Trasformazioni Incredibili, the new Real Time program, on air from May 16th.

At the heart of the Urban Tour, iliadbox, the beautiful design router designed by iliad which with its 100% Fiber offer guarantees a powerful connection, excellent performance and maximum stability at a price that does not change over time. Participants will have the opportunity to get a close look at the innovative and user friendly router, flanked by the iconic Simbox, the digital distributor that allows you to subscribe in a simple and intuitive way to both mobile and fiber services.

Another stand will be dedicated to the iliad eCup tournament for tomorrow’s virtual footballers , by eSports Academy : here is the dedicated site for online registration ( https://www.esportsacademy.it/ ).

And how could an area dedicated to sport be missing in a square? A basketball court will be set up for “urban” 3v3 challenges, in which various local sports associations will be involved in a large tournament open to senior and junior categories with exceptional referees such as Gianluca Gazzoli, Andrea Meneghin and Chicca Macchi.

And there will be spectacular entertainment: to animate the iliad Vertical Urban Tour we will also find the fantastic crew of Da Move, European leaders in freestyle entertainment who will show the public an international show of great scenic effect.

Toyota will once again be the Official Car and it will be possible to test drive the new AygoX crossover , Yaris Cross and Yaris , the entire range of city cars.

Among the partners, we also remember Ricola , which will distribute hot and cold herbal teas and candies, and BANCOMAT Pay , the digital payment service of BANCOMAT SpA, leader in the payments market in Italy, which for over 40 years has been the reference for 34 million Italians.

To conclude with a flourish, a stand will host a first selection of the castings of the new season of the successful TV program Primo Appointment , broadcast on Real Time (channel 31) with the presence of the conductor Flavio Montrucchio. iliad urban tour

iliad Vertical Urban Tour will also live on a fantastic App that contains all the updated information on the calendar and on-going activities. By downloading the app for Apple and Android you will be able to participate in the activities inside the Village with the possibility of winning the numerous gadgets offered by the tour partners.

Vertical Tour is also and above all social, with a constant presence and coverage on Instagram and Facebook and, starting this year, with a resource dedicated to Tik Tok which, in addition to animating the Italian squares, will offer ballets in the style of “iliad Vertical Urban Tour “. To follow the event on social networks, you can use the hashtag #iliadverticaltour iliad urban tour

“ After years of great success on the snow and on the beaches  – concludes Flavio Gallarato, patron of the event and CEO of Event’s Way – it is a real thrill to baptize the birth of this new Urban format. We’ve been thinking about it for a few years now and meeting Warner Bros. Discovery has opened up this possibility for us. I am sure that, as in our style, we will bring entertainment, entertainment, sport and, for the first time, important culinary contents to the city centers thanks to the show cooking that we will organize. And what about the First Appointment castings? Are you looking for a soul mate? Come to Vertical Urban and we will help you find it! “.