iClick Interactive announced a strategic partnership with Ctrip.Com to provide an enriched solution for international brands aiming to reach the rising number of outbound travellers from China. iClick Travel Marketing Technology

The partnership will combine Ctrip’s loyal 300 million user membership base across web, mobile, and app with iClick’s strong and accurate data analysis and marketing capabilities to create data-driven personalized marketing solutions that will reach outbound Chinese travellers. Through the partnership, iClick will be able to reach more tourist groups by leveraging the largest Chinese consumer database in the travel industry, enabling the creation of more detailed user profiles that will benefit both parties and bring value to travellers and businesses alike.

Due to their volume and relative affluence, outbound Chinese travellers are becoming an increasingly large target market. In 2017, there were around 130 million outbound Chinese travellers1, and they were the top source of visitors to countries such as Thailand, Japan, Vietnam, Russia, and South Africa. Chinese travellers also tend to have high average spending, increasing their attractiveness.

Sammy Hsieh, CEO and Co-founder of iClick said:

“As opportunities due to the increasing numbers of outbound travellers from China continue to rise, we are seeing a growing demand from travel and hospitality brands to use data in a more holistic marketing system to meet their needs. In order to provide this advanced solution for the industry we are excited to work with Ctrip, one of Asia’s largest online travel agencies. Ctrip has a wide range of customers and supports 13 languages on their platforms, which is a perfect complement for our customised solutions. International travel brands will now have a more effective way of reaching high-value outbound travellers in China.”

Samson Chai, Overseas Marketing Director of Ctrip said:

“As one of the world’s largest online travel companies, we are always looking to find innovative new ways to improve our traveller services. iClick has a profound understanding of demand from international travel brands and a wealth of data insights and audience data in China. Our collaboration with iClick will allow us to leverage these advantages to bring value to both our customers and international travel brands who partner with us to run marketing programmes.”

iClick Travel Marketing Technology combines advanced digital marketing strategies with specialized technology solutions to support travel businesses in reaching their target audience more effectively. Aimed at travel agencies, tour operators, and hospitality providers, iClick offers tools for customer engagement, data analytics, and targeted marketing.

Some core features include:

1. Targeted Campaign Management: Uses AI-driven analytics to craft and automate campaigns, pinpointing travelers’ preferences for personalized marketing.
2. SEO and Content Marketing: iClick enhances visibility in search results by focusing on travel keywords, and developing SEO-optimized blogs, guides, and multimedia content to attract and engage customers.
3. Social Media Integration: Tools to monitor, schedule, and optimize posts across social media platforms, with insights into customer engagement and preferred platforms.
4. CRM and Lead Generation: Captures and analyzes traveler data, enabling better communication, special offers, and retention strategies.
5. eCommerce and Booking Integration: This service provides seamless booking systems and affiliate links, allowing travel companies to sell services directly or through partnerships.
6. Multilingual and Multicultural Support: Helps businesses reach global audiences by offering language and cultural adjustments in marketing materials.

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