Hutch Sri Lanka has once again stepped ahead of the curve, redefining what “roaming value” means for modern travellers. In a first for the local telecom industry, the operator has introduced free travel insurance for all roaming customers — a smart blend of connectivity and peace of mind that fits perfectly into today’s unpredictable travel landscape.

It’s not just about staying connected anymore. With flight disruptions, baggage mishaps, and medical uncertainties on the rise globally, Hutch’s move taps into a real traveller pain point: safety and reliability abroad.

Global Roaming, Now with Real Protection

Already known for its expansive roaming footprint in 150+ destinations, Hutch offers some of Sri Lanka’s most competitive international plans — often up to 50% cheaper than comparable alternatives. But this latest addition transforms a good deal into a truly compelling one.

The complimentary insurance, offered in partnership with Assetline Insurance Brokers Ltd. (AIBL) and Allianz Insurance, covers key travel risks including:

• Lost baggage
• Hospital and medical expenses
• Accidents and illnesses abroad
• Personal liability
• Trip delays and cancellations

This means Hutch users roaming in Europe, Asia, or beyond can travel with both connection confidence and insurance security, without paying extra.

Plans Tailored for Every Traveller

Hutch’s roaming packages are built for flexibility — matching the needs of business travellers, digital nomads, and holidaymakers alike. One standout is the 10GB weekly plan, which now comes bundled with $5,000 in free travel insurance coverage.

It’s a combination that’s difficult to beat in the region.
Customers can activate or monitor their plan through the Hutch Self-Care App, giving them total control from setup to usage. New users can also order a SIM or download an eSIM instantly via hutch.lk, eliminating the hassle of visiting a store before departure.

Backed by Global Strength

Behind Hutch’s ability to offer these premium perks at affordable rates lies the power of its parent company, CK Hutchison Holdings (CKHH) — a Fortune 500 conglomerate with deep telecom roots across Europe and Asia, operating brands such as Three UK, 3 Hong Kong, and Wind Tre Italy.

This global synergy allows Hutch Sri Lanka to negotiate better roaming partnerships, deliver consistent connectivity quality, and introduce innovations like bundled travel insurance — a move rarely seen even among larger regional players.

A Step Ahead in the Regional Telecom Game

According to Alertify’s analysis of emerging telecom travel trends, global operators are racing to integrate value-added travel services into roaming offers — from eSIM support to travel protection. While brands like Singtel, Vodafone, and Airtel have experimented with insurance-linked travel add-ons, most charge a premium or restrict eligibility to specific plans.

In contrast, Hutch’s universal coverage approach—offering insurance across all roaming customers—positions it as a regional first-mover and a customer-centric innovator.

It also reflects a wider market shift: travellers are no longer choosing mobile operators solely for price; experience and reliability now matter just as much. With Sri Lankans increasingly embracing eSIMs, digital services, and global mobility, Hutch’s blend of affordable roaming and built-in safety directly responds to evolving user expectations.

Alertify Take: The Future of Roaming Is Holistic

Hutch’s latest initiative isn’t just a marketing move — it’s a signal of where roaming is heading. As travellers demand frictionless connectivity, financial protection, and transparency, telecom operators must evolve from simple data providers into travel partners.

While regional giants like Airtel and Dialog still compete primarily on data volume and pricing, Hutch is reframing the conversation around value and assurance. That’s a significant differentiator — and one that resonates strongly with the post-pandemic traveller mindset.

In an era when losing a bag can cost as much as a week’s data plan, combining roaming with real insurance coverage feels less like a perk and more like a necessity. Hutch Sri Lanka may have just given its competitors a new benchmark to chase.