AirAsia MOVE, Southeast Asia’s rising travel app (formerly AirAsia Superapp), is soaring towards becoming the region’s most beloved travel platform. This ambition hinges on creating delightfully inclusive journeys for everyone.

Offering a vast array of travel options – flights from over 700 carriers, a million hotels, airport transfers, travel insurance, duty-free shopping, and more – AirAsia MOVE boasts a robust loyalty program that rewards users across its extensive ecosystem.

A Strategic Partnership for Success: Enter PKFARE

September 2023 marked a pivotal moment for AirAsia MOVE. Partnering with PKFARE, a leading travel product aggregator, allowed them to focus on core strengths while simultaneously making travel more accessible and affordable. AirAsia MOVE sought competitively priced flight tickets through PKFARE to drive sales and enhance the user booking experience by leveraging their advanced technology and streamlined operations.

Reaping the Rewards: A Look at the Results

The partnership proved to be a resounding success. By capitalizing on PKFARE’s price advantage, AirAsia MOVE achieved a significant sales increase of 20-30%. Notably, in Southeast Asia, PKFARE contributes to over 50% of AirAsia’s regional sales. This translates to a seamless booking experience, with a remarkable 95% booking success rate in 2024 achieved through PKFARE’s services.

Powering Up Sales with Competitive Pricing and Customer-Centric Approach

PKFARE’s unique “Blended Multiple Sourcing” model unlocks the best available flight rates for AirAsia MOVE. Sourcing tickets from over 140 suppliers worldwide, PKFARE offers diverse fare types, including NDC, Airline API, web fares, and exclusive inventories with special rates. By prioritizing content integrity, PKFARE ensures AirAsia MOVE’s credibility by meticulously curating and delivering only the most relevant flight information.

This commitment to quality has propelled PKFARE to become one of AirAsia MOVE’s most critical suppliers. At its peak, PKFARE supplied nearly 60% of AirAsia MOVE’s flight tickets.

Driving Seamless Bookings and High Conversion Rates

PKFARE excels in technological prowess, providing AirAsia MOVE with superior stability, speed, and data quality. This translates to a higher conversion rate and a smooth user experience for AirAsia MOVE’s customers, particularly during booking confirmation.

Throughout the booking journey, PKFARE leverages a powerful combination of AI algorithms and refined operations to maximize efficiency in searching, pricing, and booking. This results in impressive performance metrics: over 75% of requests receive responses within 3 seconds, the pricing success rate for 2024 reaches 97%, and the booking success rate for 2024 sits at an impressive 95%. This translates to AirAsia MOVE’s customers receiving information quickly, accurate and competitive pricing, and a reliable and hassle-free booking experience.

Recognizing the evolving demands for post-booking efficiency and travel personalization, PKFARE offers post-sales automation covering nearly 300 airlines, reducing the average refund processing time by a staggering 8 hours per request. They also support ancillary selling, allowing AirAsia MOVE to deliver personalized travel experiences tailored to each user’s needs.

Furthermore, PKFARE customizes its offerings for AirAsia MOVE. For instance, they’re currently assisting them in adjusting cache logic to optimize pricing success rate and availability in preparation for launching flight content on Google Flights.

Operational Excellence for Marketing Campaign Success

As a travel product aggregator, PKFARE also elevates customer performance with its operational services. A stellar example is a joint campaign launched in August, offering flights from Kuala Lumpur to London, Amsterdam, and Barcelona for a mere USD 1. This initiative resulted in a remarkable 30% sales increase in Malaysia and a phenomenal 100% traffic surge. Despite the high volume, PKFARE ensured a seamless booking experience for all users.

The promotion faced challenges due to tight deadlines, but PKFARE’s dedicated team provided unwavering support, including configuring the crucial price display interface. Their swift action, assembling a task force and allocating resources within just two weeks, ensured the program’s successful completion a week ahead of schedule, showcasing their commitment to collaboration.

A Shared Vision for the Future

As AirAsia MOVE aspires to become Southeast Asia’s leading online travel agency, PKFARE will remain a key partner. They will continue to provide competitive rates and enhance the user experience through technology and operational excellence, ultimately boosting AirAsia MOVE’s revenue per booking.

Chan Kok Ding, Chief of Staff & Head of Business Development at AirAsia MOVE, summed it up perfectly:

“The PKFARE team is highly professional, with a strong customer-centric mindset and problem-solving skills. They carefully screen and provide only the most competitive and relevant content for AirAsia MOVE.