For years, travellers have wrestled with the same question every time they landed in a new country: How do I stay connected without breaking the bank? Traditional roaming has been notoriously expensive, local SIM cards require a hunt for kiosks and ID checks, and even eSIMs — the “digital alternative” — have sometimes felt clunky to install or confusing to manage.

The industry has matured quickly, though. According to a 2025 report from Juniper Research, the number of active eSIM profiles worldwide is expected to top 1.5 billion by 2028, fuelled in no small part by international travellers and business users. At the same time, competition has intensified, with Airalo, Nomad, GigSky, and dozens of niche providers vying for the same digital nomads, holidaymakers, and road-warriors.

Against this backdrop, Holafly has rolled out a dedicated eSIM mobile app for iOS and Android. On the surface, it looks like another incremental step. But when you zoom out, it tells a bigger story: eSIM providers are no longer just selling connectivity; they’re packaging an entire digital travel experience — one that has to be as seamless as hailing an Uber or checking into a flight online.

Holafly’s app signals this shift. Instead of making travellers scan QR codes from an email, dig through their phone’s settings, or wonder whether their data is about to run out mid-trip, the app brings everything into one place. And crucially, it doubles down on the after-sales experience — often the Achilles’ heel of eSIM players.

What the App Actually Delivers

Holafly’s new app isn’t just a storefront. It’s designed as a full command centre for your digital SIMs:

• Browse and buy on the go: More than 170 destinations with unlimited data plans.
• Frictionless activation: Automatic installation for iPhones on iOS 17.4+; no more QR codes.
• Track usage in real time: Monitor data consumption, expiration dates, and manage both active and expired eSIMs.
• 24/7 in-app support: Integrated troubleshooting, guides, feedback forms, and always-on help.
• Smart usability features: Guest browsing, search predictions, browsing history, and localised currencies/languages.
• Cashback incentive: 5% back on purchases made via the app, without price differences from the web store.

For frequent travellers, this means the tedious “connectivity admin” becomes less of a travel chore and more of an invisible background process.

Comprehensive Feature Set

Platform centralises all eSIM-related functions into a single, user-friendly interface.

The Holafly app streamlines the eSIM experience for travellers, offering easy setup guides, a dashboard to manage both active and expired eSIMs, plus built-in troubleshooting tools to resolve connection issues quickly.

Users can monitor their data consumption in real-time and track important dates such as activation and expiration periods.

The app also maintains an updated list of eSIM-compatible devices and provides direct access to customer support through its integrated Help Center.

Additional functionality includes access to user profiles and payment information, as well as a feedback system that allows customers to report issues or suggest improvements directly to the company.

Latest News: Holafly eSIM Thailand

Holafly’s Thailand eSIM offers unlimited data at 5G/4G speeds across the country, making it an ideal solution for travelers exploring everything from bustling Bangkok to the tropical beaches of Phuket

All Holafly eSIM plans for Thailand include unlimited data, hotspot sharing capabilities, and 24/7 customer support. Users can share up to 500MB of data daily with fellow travelers through the hotspot feature, perfect for keeping multiple devices connected.

Thailand’s telecommunications sector is positioning itself as a regional leader in advanced mobile technology, with operators AIS and True achieving over 95% population coverage with their standalone 5G networks by 2024, creating fertile ground for eSIM adoption

Holafly Surpasses 10 Million eSIMs Sold—Expands into Global Enterprise Solutions

Holafly has quickly established itself as one of the fastest-growing companies in the travel-tech sector, driven by the surging global demand for flexible and reliable connectivity solutions.

The company has recently celebrated a major milestone, surpassing 10 million eSIMs sold worldwide — a testament to its rapid growth, expanding customer base, and strong position as a leading provider of international mobile data services.

VP of B2B & Partnerships at Holafly Alex Bryszkowski, said,

“Organisations today need instant and reliable access to data for their teams across borders,”

“Our platform eliminates the need for physical SIM cards and empowers companies to manage and deploy data plans at scale, instantly and securely,” said Bryszkowski

Already trusted by leading organisations such as Loewe, Volvo, Deloitte, and TUI, Holafly’s B2B solution is becoming an essential tool in corporate environments.

The Bigger Picture: Holafly in the eSIM Market

Holafly is not the only provider moving toward app-based management. Competitors like Airalo, Nomad eSIM, and GigSky have all made mobile apps central to their strategy, with mixed results. Airalo, for instance, has become known for its wide network and micro-plans — a few dollars for a gigabyte here, five gigs there — while Holafly has doubled down on “unlimited” simplicity. Nomad positions itself somewhere in between, appealing to long-term travellers and remote workers.

Where Holafly stands out is in its after-sales focus. Many providers get you online but leave you hanging when things don’t work. Reviews across platforms consistently point to support as a make-or-break factor, and Holafly is betting that an always-accessible helpdesk and troubleshooting suite inside the app will win over frustrated travellers.

Conclusion: Why Holafly eSIM app Launch Matters

Holafly’s new app is less about bells and whistles and more about changing expectations in the eSIM market. As more users embrace digital SIMs, the bar is rising:

• Ease of installation is moving from “nice perk” to “non-negotiable.” Auto-installation on iOS is likely to become an industry standard.
• Post-purchase management is finally being recognised as a critical battleground. The companies that help you monitor usage, extend validity, and solve problems in the moment are the ones travellers will stick with.
• Pricing models will continue to diverge: unlimited versus micro-plans. Light users may find Airalo cheaper, while data-hungry nomads may prefer Holafly’s simplicity.

In a way, Holafly’s app is a reflection of a bigger trend: connectivity is no longer a product, it’s an experience. And like all experiences in the travel tech ecosystem, it has to be seamless, intuitive, and stress-free.

For now, Holafly is pushing the market forward, and competitors will likely follow. The winners in this space won’t just be those who sell you data, but those who make sure you never have to think about it again.