Holafly, one of the most visible brands in the global eSIM space, is making a clear statement about where business connectivity is heading. With the launch of Holafly Plans for Business, the company is stepping beyond short-term travel eSIMs and into something far more ambitious: a permanent, always-available global data plan built specifically for internationally mobile teams.

For companies juggling frequent travel, unpredictable schedules, and rising roaming complexity, this move feels less like a product update and more like a strategic repositioning.

What Holafly Is Actually Launching (And Why It Matters)

At its core, Holafly Plans for Business introduces a permanent eSIM profile that stays installed on employee devices at all times. There is no reinstalling, no destination-specific activation, and no scrambling for connectivity when someone lands in a new country.

That might sound simple, but it directly challenges how corporate mobile connectivity has worked for decades. Traditional roaming agreements are still tied to SIM swaps, regional contracts, and outdated billing models. Even many “business eSIM” offers today still behave like travel products under the hood, activated per trip or per country.

Holafly’s approach is different. The plan is always live, globally compatible, and dynamically adjustable. Companies can scale data usage up or down depending on real travel needs, without committing to fixed bundles that often go unused.

For finance and operations teams, this is where the appeal really kicks in.

A Response to a Familiar Corporate Frustration

If you talk to mobility managers in international companies, the complaints are remarkably consistent. They pay upfront for large data allocations that sit unused during quiet periods, yet still face connectivity bottlenecks when travel spikes unexpectedly. Employees end up hotspotting, buying local SIMs, or expensing last-minute data packs.

Holafly Plans for Business is designed to remove that friction. If an employee suddenly needs unlimited data, the upgrade happens automatically and billing applies only for the period of actual use. When travel slows down, there are no charges for idle lines.

This “pay-for-what-you-use, when-you-use-it” logic aligns neatly with broader SaaS and cloud consumption models that businesses are already comfortable with.

Always On: The Safety Net Layer

Alongside the main plan, Holafly is also pushing its Always On add-on, which guarantees basic global connectivity even when a company reduces its primary data allowance. The idea is simple but practical. Every employee remains reachable at all times, even if they are not actively traveling.

For companies with executives, sales teams, or consultants who may travel at short notice, this acts as a digital safety net. Emergency travel, last-minute client visits, or unexpected disruptions do not result in connectivity blackouts.

From a risk management perspective, that baseline connectivity could be just as valuable as high-speed data during planned trips.

Timing the Launch With Business Travel Trends

The launch lands at a moment when international business travel is not just recovering but evolving. According to Holafly’s own Global Travel & eSIM Report, more than half of employees traveled more frequently for business in 2025 compared to the previous year, and eight out of ten expect to travel internationally in 2026.

Independent data support this direction. Industry research from sources like GBTA and McKinsey continues to highlight a shift toward more flexible, shorter, and less predictable business travel patterns. Companies are no longer booking months in advance or locking teams into rigid schedules.

In that context, permanent global connectivity is not a luxury feature. It is becoming operational infrastructure.

Who Is Already Using Holafly for Business?

Holafly claims that brands such as Nike, Deloitte, Airbnb, and Volvo already rely on its business offering. While exact deployment details are not public, the signal is clear. Large, internationally active organizations are increasingly willing to move away from traditional roaming contracts and test newer connectivity models.

That said, enterprise adoption does not automatically mean enterprise-grade perfection.

Where Holafly’s Model Has Limits

Despite its innovation, Holafly Plans for Business is not without trade-offs.

First, Holafly’s strength has historically been traveler-focused simplicity rather than deep enterprise customization. Companies with complex device management requirements, private APNs, or integration needs may find the offering less flexible than dedicated telecom or enterprise IoT solutions.

Second, while unlimited data sounds attractive, real-world network prioritization and fair-use policies still apply. In high-demand regions or during peak times, performance can vary depending on local carrier partnerships.

Finally, Holafly’s pricing transparency is strong at a conceptual level, but larger enterprises may want more granular cost controls, usage analytics, and SLA-backed guarantees than what a travel-first provider typically offers.

This does not diminish the product, but it defines who it is best suited for.

How It Compares to Other Business eSIM Players

The business eSIM market is becoming increasingly segmented.

Some providers focus on corporate travel convenience, others on IoT-scale connectivity, and a few aim squarely at enterprise-grade telecom replacement.

In that landscape, Suresim stands out as one of the most enterprise-oriented alternatives. Unlike travel-centric platforms, Suresim positions itself as a full enterprise eSIM solution with a strong emphasis on centralized management, predictable SLAs, and long-term deployment at scale.

For companies managing hundreds or thousands of lines across regions, Suresim’s approach may offer more control, especially for regulated industries or mission-critical operations. Its focus is less about traveler convenience and more about telecom-grade reliability.

Holafly, by contrast, sits closer to the modern workforce use case. It is ideal for globally distributed teams, consultants, startups, and fast-moving organizations that value flexibility over deep customization.

Neither model is universally better. They serve different layers of the same problem.

A Market Moving Away From Roaming Altogether

What Holafly’s launch really highlights is a broader industry shift. Roaming, as a concept, is slowly losing relevance. Businesses are no longer willing to accept opaque pricing, delayed billing, and fragmented coverage as the cost of international work.

eSIM-based global plans, permanent profiles, and usage-based billing are becoming the new baseline. Whether delivered by travel-first brands like Holafly or enterprise-focused platforms like Suresim, the direction is clear.

Connectivity is moving from being a travel expense to being core digital infrastructure.

Conclusion: A Meaningful Step, Not the Final Answer

Holafly Plans for Business is a smart and timely response to how international work actually happens today. It removes friction, reduces wasted spend, and offers a level of readiness that traditional roaming simply cannot match.

At the same time, it is not a one-size-fits-all enterprise solution. Larger organizations with strict telecom requirements may still lean toward providers like Suresim or traditional carriers with global contracts.

What matters most is that the market is finally moving in the right direction. Permanent global connectivity, flexible billing, and always-on access are no longer fringe ideas. They are quickly becoming expectations.

For business travel, that might be the most important shift of all.  holafly business esim