Great Rail Journeys Announced Rebrands
Great Rail Journeys, the York-based escorted tour and river cruise provider, has announced the launch of an exciting new rebrand to provide a more contemporary, digitally friendly face to the brand. With new logos designed by McCann Leeds both for Great Rail Journeys and affiliated companies, the rebrand aims to bring to life the premium product offering through a contemporary new look and feel.
This refresh has been led by the brand’s in-house creative director, Chris Lines, who said: “Our main aim was to ensure Great Rail Journeys has an impactful presence across all communication channels, including traditional media marketing materials as well as video and online content. As we’ve extended our communications into more digital channels, we needed more design flexibility and to reinforce the quality of the brand’s offering.
“It’s such a thrill to be able to see this new brand personality evident in all parts of the business from our new offices in Hudson Square in York to the unique, eye-catching logos for each of our core travel offerings.”
Rail Discoveries, the company’s sister brand, has been given a bolder appearance to help resonate with the target demographic and create a standout. There has also been an update for Vacations by Rail, the US brand offering that completes the make-up of the Great Rail Journeys family.
