UK Telecoms

United Kingdom telecom market is a Connected Player telecom market in Northern Europe with 5 UK Telecoms and 74.2 million mobile connections.

United Kingdom prices comparing to those in the EU: Compared to all EU28 countries, prices for mobile broadband and telephony in the UK are, across the offers studied, much less expensive than on EU average. No offers were found to be more expensive than the EU average.

Price Trends – Relative to 2017, averaging over the usage baskets  shown, prices in the UK fell strongly. In contrast, for consumers requiring 20 GB data and no calls or SMS, prices remained nearly  unchanged.

For 5 GB (data only) Sim card you will have to pay €10.55 (€16.02 is EU average).

Regulatory Agency:  OFCOM

UK Telecoms



37% market share

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29% market share

UK TELECOMS: vodafone


22% market share

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11% market share

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UK, as member of EU (till Brexit), implemented “roam like at home” rules which mean that when you use your mobile phone while travelling outside your home country in any EU country you don’t have to pay any additionalroamingcharges. You benefit from these rules when calling (to mobile and fixed phones), sending text messages (SMS) and using data services while abroad. These rules also apply when receiving calls or texts while roaming even if the person you are calling is using a different service provider. You pay exactly the same price for using these services when travelling in the EU as you would if you were at home.

But with Brexit, UK users lost those solution and must be prepared for roaming charges again.

Also, mobile users must be aware that outside UK/ EU countries, on the ships, cruisers, planes etc. there are still roaming chargesand they can be very high. Alertify can help you to avoid them and find best UK or any other country roaming solutions for your needs.

Which UK mobile operator you would recommend to others?


Aw2 Networks Media, British Telecom, Cable and Wireless, COLT Telecom Group, Easynet


The UK’s telecom market is characterised by fierce competition in the mobile and broadband sectors, and by an innovative broadcast sector which has pioneered business models for distributing digital content. Consumer prices across the board have fallen steadily in recent years, while network capabilities have been greatly expanded following recent investments by British Telecom and Virgin Media.

The mobile market is served by major providers with a significant international presence.

The UK’s mobile data market, based on extensive 3G and 4G networks, is one of the largest in Europe. Competition among network operators has induced them to provide similar pricing and usage models. This has substantially increased consumer use of mobile data.

Visiting UK? Do not miss:

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