TUI Musement reveals Europe’s most popular national parks based on search trends ⋆

TUI Musement reveals Europe’s most popular national parks based on search trends

Europe is home to nearly 500 national parks, each offering breathtaking landscapes, diverse wildlife, and unique outdoor experiences. From the rugged fjords of Norway to the sun-drenched coasts of Greece, these parks showcase the continent’s natural beauty and ecological diversity. Whether you’re an avid hiker, wildlife enthusiast, or simply seeking a peaceful retreat into nature, Europe’s national parks provide unforgettable adventures. In this article, we explore some of the most popular national parks in Europe, highlighting their stunning scenery, rich biodiversity, and must-visit attractions.

Nature tourism remains a rising trend, and according to a study by TUI Musement, more than 57% of respondents* expressed a strong interest in outdoor activities.

For those looking to embrace spring by exploring breathtaking landscapes, the leading tours and activities company has analyzed global Google search volumes** to identify Europe’s most sought-after national parks. The list showcases five spectacular destinations to recharge and connect with nature, from towering mountains to crystal-clear lakes and lush forests.

Europe’s most searched national parks

Plitvice Lakes National Park, Croatia. This Croatian natural wonder tops the ranking with over 2 million searches in the past year. A UNESCO World Heritage Site since 1979, it is famous for its 16 interconnected lakes linked by cascading waterfalls, accessible via a network of trails and wooden walkways.
Krka National Park, Croatia. A paradise for nature lovers, this park is also home to rich cultural and historical heritage, including Krka Monastery and the ancient Roman military camp of Burnum. However, its real highlights are the stunning waterfalls, particularly Skradinski Buk.
Peak District National Park, United Kingdom. A source of inspiration for Jane Austen, the country’s oldest national park is known for its rolling hills, caves, charming villages, and scenic hiking and cycling trails. Notable sites include the villages of Eyam, Castleton, and Bakewell, as well as Chatsworth House, the mansion featured in Pride and Prejudice.
Thingvellir National Park, Iceland. Part of the famous Golden Circle route, this park holds great historical significance as the site where the Icelandic parliament was founded in 930 AD. Its unique geology allows visitors to witness the rift between the Eurasian and North American tectonic plates, as well as the striking Almannagjá and Silfra fissures—Silfra being a favourite among diving enthusiasts.
Ojców National Park, Poland. The smallest national park in the country, yet rich in natural and cultural heritage. Located near Kraków, it features unique rock formations such as Hercules’ Mace, numerous caves, and historic landmarks like Ojców Castle.

*Independent study commissioned by TUI Musement (August 2024), conducted via the market research platform Appinio.

**Methodology: The ranking was based on over 400 national parks across Europe, using global Google search volume data for each park’s name, both in its original language and English translation (January–December 2024).