The agreement was signed by Salvador Anglada, Group Chief Business Officer Etisalat, and Blair Crump, President Sage at  GITEX Technology Week 2018, the largest technology show in the Middle East and North Africa region.

With the partnership, Etisalat’s SMB customers can now subscribe to  Sage Business Cloud  Accounting,  which has been accredited by the UAE Federal Tax Authority (FTA) earlier in March. The flexible cloud solution helps businesses effectively manage their finances and cash flow by offering easy control of their business and data at any place and any time. It will also help them collaborate with colleagues and accountants to share the workload and automate processes wherever possible to improve efficiency and reduce admin tasks

Salvador Anglada, Group Chief Business Officer, Etisalat, said: “We are excited to partner with Sage, the market leader in cloud business management solutions, to deliver the best-in-class cloud accounting to our valued SMB customers. This partnership is in line with our strategic objective to be a fully integrated ICT solutions and services provider, and business partner of choice in cloud services.”

As the global market leader in cloud business management solutions, Sage helps businesses of all sizes – from start-ups to enterprises – manage everything from financial transactions to payroll and human resources.

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Sam Tayan, Managing Director at Sage Middle East, said: “We are honoured to partner with Etisalat, one of the largest telecommunications firms in the GCC region, to support the ambitions of small and medium businesses, many of which struggle with accounting and cash flow management of their businesses. Our business management solutions allow entrepreneurs and business owners to focus on their core purpose, instead of worrying about VAT compliance and other administrative tasks that can  be easily automated.”