Lastminute.com, the European Travel-Tech leader in Dynamic Holiday Packages, has revealed its latest Travel Horizons Report for 2025. Developed in collaboration with the Travel Intelligence Unit at Forward, the company’s media and marketing arm, the report analyses key travel trends shaping the first quarter of the 21st century.

Dynamic holiday packages are travel bundles that allow customers to personalize and customize their trips by selecting various components, such as flights, accommodations, car hire, activities, insurance, and other services, all in one seamless booking process. Unlike traditional holiday packages, which are pre-assembled and fixed, dynamic packages offer greater flexibility, allowing travelers to mix and match different elements to create a unique, tailored experience.

Personalized travel packages are set to become a major trend, allowing travellers to customize everything from flights and accommodations to additional travel requirements—consolidating them into a single, seamless booking experience, unlike the fragmented, multi-provider approach of the past decade. Lastminute.com’s focus on dynamic packaging and its inherent flexibility means being able to drive this growing trend.

The one-stop-shop element, offering not just getting and staying there but also experiences, car hire, and insurance all wrapped up in one neat parcel, not only saves on the life admin but gives customers peace of mind.
Destination-wise, there’s nowhere better than the Balkans to get great value for money, with the Albanian coast, Montenegro, and Croatia featuring in lastminute.com’s top ten rising destinations.

Regarding last-minute bookings, the tried and true destinations still reign supreme, with majestic Majorca ruling the roost.
Poland, Italy, and Egypt are the most searched-for destinations in the largest European markets.

And we’ve got the lowdown on the new breed of travellers, from Elite Escapers to Weekend Maximisers. CEO of lastminute.com, Luca Concone, believes the ever-evolving nature of the Travel Tech industry makes it so exciting to be part of.
He said:

“In the last 25 years technology has accelerated the ability of everyone to travel, no matter their income. For OTAs, it’s the ability to use technology, data and human touch to help us predict where people want to go, when, and how. We now have a generation of travelers who have only ever booked online but they’re still going to lots of the places not only their parents visited but their grandparents too. We have developed the ultimate one-stop shop, being able to combine, hassle-free, not only flights and hotel (Dynamic Packaging) but mix and match car hire, insurance, and city sightseeing passes and more experience-led extras to build a personalised, protected and unique combined dynamic package.”

Trends

1. Elite escapes “Scrimp on the flight, splurge on the night”
Discover how travellers fly low-cost flights and then book 5* stays.

2. Weekend maximisers
Monday is fast becoming the new Sunday literally—1 in 5 city breaks now end at the start of the week.

3. Seeking 60s
Following in the footsteps of globe-trotting celebs, the 60+ traveller is being redened.

4. All hail Heritage travel
With Elvis’s 80th anniversary and Jane Austen’s 250th – no one needs much “Persuasion” to book a “Heartbreak Hotel” to celebrate.

Rising star destinations for Europeans

● Istanbul, Turkey
● Hammamet and Sousse, Tunisia
● Corse, France
● Munich, Germany (the effect of Adele’s concerts!)
● Albania coastline
● Montenegro
● Split, Croatia
● Zanzibar, Tanzania
● Oslo, Norway
● Bucharest, Hungary

Top “last-minute” locations for 2025

1. Majorca
2. Turkish Riviera
3. Barcelona
4. Crete
5. Tenerife