Looking at the amount of data consumers use on their smartphones, the gender and age distribution shows that men used an average of 520 MB per day of mobile data in 2019, slightly more than women (433 MB).

Among the age groups, mobile data was the most used by the youngest group, 18-29, followed by 30-39.

“Of course, it’s no surprise that young people used mobile data the most on their smartphones. The difference in usage rates, on the other hand, is really great: the youngest age group used mobile data almost twice as much as the next age group. This is largely due to the increased use of video content by young people, ” Jarkko Laari, Director of DNA Radio Networks, says.

Mobile data usage is increasing by night, with peak usage rates between 8pm and 10pm. The largest amount of data on the web comes from the use of video services such as YouTube and Netflix.

“Using mobile phones has become an evening routine for Finns. After school, work, hobbies, and other spending, it’s time to sit on the couch to breathe with mobile content, ”says Laari.

Of course, the cellphone is also grabbed during the festive moments; for example, at the turn of the year, a big spike was seen in outgoing traffic when the Finns wished each other a happy new year with pictures and videos through various applications.