Luxury perfume brand Byredo is to let collectors create a customised scent in the form of a non-fungible token (NFT) using digital ingredients that will then be produced as a limited edition physical perfume and supplied in individually numbered bottles with an NFC tag that connects to the NFT. byredo perfume nfc

In addition to accessing the NFT by scanning the NFC tag with their smartphone or wearable device, purchasers will also be able to use the NFT as a wearable digital ‘aura’ in an ‘avatar ecosystem’ developed by Nike-owned digital fashion company Rtfkt.

The wearable perfumes will be airdropped to random CloneX NFT avatar holders and will unlock a clone Aura wearable.

Applying NFT magic, what we love from potion crafting in Videogames, and Forging up to 350+ Unique Perfumes.

Oh and, for the Clones that manage get this drop, it’ll unlock a Clone Aura Wearable ????
More info on all of this soon, meanwhile, google ByRedo https://t.co/LFOWOoKCnh pic.twitter.com/Zxtudm9b7o

— Benit0 RTFKT ????‍???? (@benitopagotto) June 10, 2022

Collectors will be able to combine digital ingredients to create a physical scent, at up to 2,000 scents. Physical bottles of the scents will then be produced, individually numbered and connected to its NFT ingredients with an NFC tag. RTFKT and Nike’s upcoming Cryptokicks sneakers will also come with an NFC tag connected to their corresponding NFTs.

“I liked the idea of dissecting it down to raw materials. A single scent is incapable of representing this virtual world, so we formulated a lexicon of elements that collectors can combine at will to make something entirely unique,” Byredo founder Ben Gorham says.

Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.

Byredo was acquired by Spanish fashion and fragrance company, Puig, in a $1.07 billion deal in May. The brand is known for its luxury perfumes and produces leather accessories and makeup. This is Byredo’s first metaverse project, and RTFKT’s first interpretation of fragrances.

Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, makeup, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.

Beauty brands have been trying to visually interpret beauty products in the metaverse. Estee Lauder dropped its virtual NFT serum for Metaverse Fashion Week on Decentraland to give avatars who apply the serum a “glowing radiant look.” Clinique recently gave Daz 3D’s Non-Fungible People NFT avatars a makeover by collaborating with makeup artists to create makeup looks. Givenchy also recently unveiled its Beauty House on Roblox, allowing visitors to apply makeup on their avatars. byredo perfume nfc

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