Japan, Norway Lead in Mobile User Experience
The best mobile experience is one that is fast, reliable, and easy to use. It should be intuitive and user-friendly, with a clean and uncluttered design. It should also be responsive, adapting to different screen sizes and orientations. It’s hard to ignore stories of the “race to 5G” between nations competing for 5G supremacy; it’s a narrative we see in the media and in the marketing of governments, regulators, and operators. best moile experience
Across the world, networks are hyping the potential of 5G to deliver almost unimaginably fast mobile speeds and better network experiences for consumers.
Tutela’s first annual Global Mobile Experience Report takes stock of the consistent quality experienced by users of mobile networks around the world today—that is, how current networks, relying heavily on 4G, perform against today’s common mobile use cases, using Tutela’s Excellent and Core benchmarks for network quality of experience.
Research key findings about the best mobile experience:
- In the country rankings, Japan came in at the top of the leaderboard with the highest level of Excellent Consistent Quality, while Norway (which came in second for excellent consistent quality by just 0.1%) came top for Core Consistent Quality.
- By operator, LG U+ in South Korea was the world’s best mobile network, as measured by Excellent Consistent Quality.
Telenor in Norway delivered the highest Core Consistent Quality, and came in second for Excellent Consistent Quality by just 1.2%. - While Europe dominates the ranking table for both Excellent and Core Consistent Quality, Oceania achieved the highest overall Excellent and Core Consistent Quality across the continent.
In addition, a great mobile experience should be personalized, providing users with relevant content and recommendations based on their interests and past behavior. It should also be engaging, keeping users hooked with interactive content and features.
Here are some specific examples of what makes a good mobile experience:
- Fast loading times: Users should not have to wait long for pages to load. This is especially important for mobile users, who may be accessing the internet on a slower connection.
- Reliable performance: Apps should not crash or freeze, and they should work well on a variety of devices and operating systems.
- Easy navigation: Users should be able to easily find what they are looking for, without having to dig through menus or search pages.
- Intuitive design: Buttons and other controls should be easy to understand and use.
- Clean and uncluttered design: The app should not be cluttered with too much information or distracting elements.
- Responsive design: The app should look good and work well on different screen sizes and orientations.
- Personalized content: Users should be able to see content that is relevant to their interests and past behavior.
- Engaging features: Apps should have interactive features that keep users hooked and coming back for more.
