The pilot project was implemented in partnership with Global Blue – the leading operator of the Tax Free system worldwide. Beeline stores participating in the project are decorated with information and promotional materials in English and Chinese. Sellers have received special training. In order to receive a refund of value added tax at Beeline retail, a foreign client should ask the seller to issue a Tax Free form, then independently assure it at the customs control point and receive a refund in cash at partner banks or on the card.

The addresses of Beeline stores participating in the Tax Free project were selected in accordance with the register approved by the Ministry of Industry and Trade of Russia. The registry was created for the 2018 World Cup and is now complemented by new cities. The first stage of the Tax Free project in Beeline stores included: Moscow, St. Petersburg, Kazan, Yekaterinburg, Rostov-on-Don, Volgograd, Nizhny Novgorod, Samara, Saransk and Kaliningrad. The company plans to expand the address program of offices operating under the Tax Free system.

Yury Smagarinsky, Executive Vice President, Sales and Customer Service, PJSC VimpelCom, comments: “The flow of tourists to Russia is growing steadily, only last year more than 30 million visitors from other countries visited our country. At retail, we record an increase in the number of foreign buyers every year.

Beeline is interesting to this audience not only from the point of view of acquiring sim-cards for the duration of the trip, but with a large selection of the most up-to-date gadgets at competitive prices. I am sure that the introduction of Tax Free will cause a positive response from our foreigners. Tran customers. In the future, we are ready to expand the geography of the project. Our retail today has 3,000 stores located throughout the Russian Federation. “