AIS Dominates APAC Broadband Market with 5G: Frost & Sullivan
Based on its recent analysis of the broadband service market, Frost & Sullivan recognizes AIS Fibre as the 2020 Asia-Pacific Fixed Broadband Service Provider of the Year. Its comprehensive service offerings and advanced technology to enhance the customer service experience established it as the best fixed broadband provider in the region. More about Asia 5g below.
It achieved total revenue of $5.88 million in 2019, which was an 8% YoY increase driven by its core mobile, digital, and fixed broadband businesses. Its fixed broadband segment grew by 29% YoY and subscriber base by 42.1%, making it one of the few companies in Asia-Pacific that achieved double-digit growth in both fixed broadband revenue and subscriber base.
“Providing excellent customer service experience is critical for companies to maintain market share and gain subscribers in the competitive fixed broadband market,” said Sofea Zukarnain, ICT research associate. “AIS Fibre has developed a service innovation, AIS Fibre Home Broadband Internet, with 100% Pure Fibre Optic that offers subscribers the convenience and flexibility to improve the customer experience. The innovation includes Speed Toggle and Super Mesh WiFi, which let subscribers adjust and control the download and upload speeds.”
AIS delivers exceptional coverage for consumers with its Super MESH WiFi package, which was built around MESH Wi-Fi equipment. The service offering supports future changes in technology, such as the growth of video streaming in 4K HD resolution, 5G technology, and other new applications that demand gigabit high-speed internet. AIS partnered with Huawei, a global network equipment manufacturer, to provide these services and others, such as improving the standard router, enabling signal distribution at 1Gbps equally throughout a house, and providing the ability to connect up to eight devices. asia 5g
In 2019, AIS operated 5G test beds in collaboration with universities, partners, and telecom regulators. It is currently working on the launch of 5G Fixed Wireless Access, and to ensure a best-in-class customer experience, it added new features such as the Speed Toggle. AIS also provides subscribers with the Dual Bandwidth option, which allows them to separate home Internet usage and gaming usage to enhance speed, stability, and latency.
“5G Fixed Wireless Access network solutions are particularly attractive to operators in the Asia-Pacific region because it has a large number of rural areas and remote locations. Additionally, the future will see an increase in the number of devices in industrial and corporate settings, which will boost the demand for connectivity and 5G networks,” noted Zukarnain. “The company’s comprehensive services and innovative technologies have ensured optimum customer satisfaction and will continue to drive its growth in the long term.”
Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry. asia 5g
