According to new survey findings and an analysis of internal data released today, Airbnb guests spent at least an estimated US$25 billion at restaurants and cafes in 2018 based on data for 46 countries and regions alone.
If spending levels remain the same, Airbnb guests are estimated to spend over US$30 billion at restaurants and cafes in these same locations in 2019.
Unique aspects of the Airbnb community are helping to drive this spending to new places, forge offline connections and keep the benefits local. 84 percent of hosts say they recommend restaurants and cafes to guests, driving more people to visit places they might not otherwise discover online. Half of guests say they spent the money they saved by staying on Airbnb in the places they visited, multiplying the economic benefits of the Airbnb community beyond the platform.
And on average Airbnb guests say 42 percent of their spending occurs in the neighborhoods where they stay, keeping the impacts local and expanding the economic benefits of travel outside of traditional tourism areas where other accommodation options are often concentrated. That restaurants and cafes particularly benefit from these dynamics is no surprise: they are community gathering places, and 77 percent of guests say wanting to live like a local matters in their decision to use Airbnb.
The influx of tourism spending by Airbnb users at restaurants and cafes is being felt around the world. In Europe, Airbnb guests spent at least an estimated US$11 billion at restaurants and cafes in 2018, including over US$2.7 billion in France, US$1.7 billion in Spain, and US$1.3 billion in Great Britain. In the Americas, Airbnb users spent at least an estimated US$10.2 billion at restaurants and cafes in 2018, including about US$7.6 billion in the United States, US$989 million in Canada, and US$650 million in Mexico.
In Asia, Airbnb guests spent at least an estimated US$2.4 billion at restaurants and cafes in 2018, including more than US$755 million in Japan and US$493 million in China. Airbnb clients spent an estimated US$1.1 billion at restaurants and cafes in Australia and New Zealand in 2018, and about US$156 million in South Africa.