The “Bill Shock” campaign by Airalo, featuring actor Ken Jeong, was launched as part of a broader summer initiative in August 2024. The campaign humorously addresses the anxiety of unexpected roaming charges by personifying the fear as “Bill Shock,” portrayed by Jeong. It aims to educate travelers about the benefits of Airalo’s eSIM technology, which offers transparent pricing and avoids hidden fees. The campaign coincided with the peak travel season to highlight the convenience of using eSIMs for global connectivity as an affordable holiday travel connectivity solution. It aims to raise awareness about Airalo’s eSIM solutions, which help travelers avoid such fees by providing transparent, and easily accessible data plans across 200+ countries.

A standout element of the campaign is its focus on real-life stories, such as one involving a traveler who incurred a shocking $143,000 roaming bill. The campaign ties these narratives into its message about the benefits of switching to eSIMs, including instant connectivity, no hidden fees, and seamless travel data management.

The new campaign: “How Roaming Almost Stole Christmas”

Airalo takes a comedic approach to connectivity this holiday season with its campaign “How Roaming Almost Stole Christmas,” starring Conan O’Brien as a stressed-out Santa Claus. The ad humorously follows Santa as he grapples with sky-high roaming fees that threaten to derail Christmas. Fortunately, Airalo steps in to save the holiday, showcasing the benefits of its eSIM technology.

The ad opens with a traditional scene: Santa emerging from a chimney on Christmas Eve, ready to deliver presents. But as he’s getting ready to work, a notification rings from his phone, alerting him that he’s racked up over $1,000,000 in roaming fees for his around-the-world journey.

As Santa is packing up to leave, a precocious, foul-mouthed little girl appears. She tells him about Airalo, a global eSIM provider that keeps travelers connected worldwide without breaking the bank. With his spirits lifted and an eSIM plan from Airalo in tow, Santa is free to continue along his holiday delivery route, no longer at risk of roaming fees. Christmas is saved!

“Holiday roaming fees are worse than finding coal in your stocking,” said an Airalo representative. “Conan O’Brien’s hilarious take on Santa in How Roaming Almost Stole Christmas brings to life that holiday worry we all carry with us, showing that even Santa isn’t immune to fees. At Airalo, we’re here to turn roaming anxiety into eSIM-enabled confidence, giving you the gift of worry-free travel this season.”

How Roaming Almost Stole Christmas will run across social media and digital platforms beginning November 15, 2024. The campaign serves as a reminder that Airalo has everyone’s back this holiday season—even Santa’s.

Key benefits of using an eSIM from Airalo for Affordable Holiday Travel Connectivity:

• Instant Connectivity: Enjoy seamless internet access as soon as you land without hunting for local SIM cards or Wi-Fi hotspots.
• Coverage in 200+ Countries and Regions:  Stay connected no matter where your journey takes you with eSIM plans tailored to your specific needs.
• No Surprise Fees: With transparent pricing and no hidden costs, travelers can enjoy their vacations without the fear of unexpected charges.
• Multiple Data Plan Management: Easily switch between plans and manage data usage for the whole family, all within a single app.

About Airalo:

Airalo is the world’s leading eSIM store, offering a wide range of eSIMs for over 200+ countries and regions. Airalo’s mission is to provide travelers with affordable, accessible, and transparent connectivity options, empowering them to stay connected without worrying about roaming fees.

Don’t let roaming interrupt your holiday travel plans this season. Learn more about Airalo Affordable Holiday Travel Connectivity solutions and stay connected with an eSIM from Airalo by visiting airalo.com/savechristmas or downloading the Airalo app for iOS and Android.

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